265. Why Newsletters Should be a Part of your Marketing Mix for your Coworking Space

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

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Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

Did you know….

 

• A typical buyer requires 6-7 touch points before a sale.
• Your organic social media reach is only10% of your audience
• Your marketing newsletter open rate should be above 20%...ideally much higher with a “clean” list

 

A newsletter can be a simple and effective part of your marketing mix.

 

One simple, consistent format can serve both your existing members and your potential members (anyone on your email list that is not already a member).

 

On this episode, we cover:

• Why newsletters should be an effective part of your marketing mix
• Who should get your newsletter
• What should go in your newsletter
• How often to send your newsletter.