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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: July, 2021
Jul 28, 2021
Potential members that tour looking for office space understand that "product" and they usually "need" it and value it enough to pay for it. Often they require privacy, a space to meet with clients, or make frequent ongoing phone calls. 
 
Outside of major markets, you likely tour fewer potential members that come in looking for a flex desk or dedicated desk. These require more education and more of an "emotional" sell. Your sales funnel for offices is pretty simple. Google search --> tour --> close.
 
 
Your sales funnel for flex desks and dedicated desks might look more like this:
 
- Learns about coworking from a friend after complaining about not being productive at home.
- Searches "coworking near me" and starts following a couple of local spaces on Instagram.
- Checks out membership options and considers budgeting $300/month for workspace.
- Maybe signs up for a couple of local spaces' newsletters.
- Reads member interviews to understand who works in a coworking space...
- Sees an offer for a day pass...schedules a tour.
- Has a great experience testing out the space.
- Goes home and keeps thinking about whether or not to budget $300 to be more productive...can they get an ROI on that?
- Reads another newsletter and gets a little FOMO over Waffle Wednesday....
 
You get my point. It's a different sell.

In this episode I share one marketing tactic you can use to start educating and attracting more coworking/flex desk users.
 
Link to show notes here!
Jul 21, 2021

Customer Lifetime Value is a key metric for coworking space operators.

CLTV is important because it can help you make decisions about:

  • Product mix
  • Pricing
  • Services offered
  • Profit margin

In this episode, we cover three decisions you can make with CLTV data - how to measure it, what drives it, and how to increase it.

Link to show notes here!

Jul 14, 2021

Tracy Wilson is an OG of shared workspace. She is a partner at Pacific workplaces (18+ locations in California) and CloudVO. She is also now co-founder and COO at SUPER, which is on a mission to reduce single use plastic in businesses.

Coworking is part of the circular economy. It is inherently environmentally friendly. If you think your members would resonate with a higher level of service that also saves $ and reduces environmental waste, this episode is for you.

Link to show notes here!

Jul 7, 2021

Ted Laatz, COO of Success Magazine, gives us a preview of the new SUCCESS Space concept.

The suburban-focused locations will show up primarily in strip malls with each access and parking. The front of the space will be a publicly accessible cafe with coffee in the morning and wine/beer and snacks in the afternoon/evening.

The workspace will be uber-flexible with access billed starting at by the minute. 

The space will have a concierge and will also offer a SUCCESS-certified coach to support members in groups and 1:1.

Listen to our conversation to get more details!

Link to show notes here!

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