Daan Van Rossum, Chief Experience Officer for Dreamplex in Vietnam shares:
- How Dreamplex came to be - a culmination of Daan’s experience at international ad agencies, his commitment to helping others discover self-fulfillment, personal development, and figuring out what we want out of life.
- That work should help employees to pursue meaning, purpose and the ability to be their best selves.
- How Dreamplex’s Gen Z research reflects a desire to go to a place to work that is designed around their wants and needs. How the Vietnamese highly value being able to work away from home - which in their culture, is often not a quiet, productive place to focus.
- How Dreamplex’s reason for being is not so much about building community among members, but giving companies access to an intentional work environment that draws employees in. The Vietnamese culture is more individual. But they want to go to a PLACE to do their work. They don’t want to work in a big open floor plan where they can spend the day encountering strangers.
- Why Vietnam is embracing flexible workspaces.
- What later stage startups are looking for as they grow their teams and build a culture and deliver a really great employee experience - which becomes a big factor in attracting and retaining key talent.
- That Dreamplex’s real competition is companies creating their OWN office space - not other coworking spaces, not market saturation. How the physical product is only one tool in engaging the best people for a company….and how Dreamplex plays a role outside of the physical environment.
- How they use content marketing as a major marketing tool.
Listen to the full episode here: www.everythingcoworking.com/episodes/189
The ability to acquire customers to fill a coworking space to 90-95% capacity, and then replace customers every single month as members inevitably leave, is central to a coworking space operator’s ability to survive.
If you don’t build and optimize a customer acquisition machine, you may not fail, but you will not thrive.
The ability to acquire many individual or small teams as customers every single month, is what differentiates your coworking business from a landlord or a commercial real estate broker.
In this episode, we talk about what the customer acquisition process looks like in a coworking business and how it differs from models like Knotel which just filed for bankruptcy.
Looking for the show notes for this episode? www.everythingcoworking.com/episodes/188
Giovanni Palavicini is one of a handful of professionals in the coworking industry that have a macro view of what's happening in coworking across constituencies. He has deep real estate experience and is the unusual broker that has a deep understanding of the coworking business model.
Giovanni works with landlords and operators on coworking leases, management agreements and other creative deal structures. Avision Young also provides strategic services to enterprise users on integrating flexible office into their real estate portfolio.
Looking for the show notes for this episode? www.everythingcoworking.com/episodes/187
Running a business generally means competing priorities. Focus on sales or get our "back-of-the-house" in order? Sales wins every time, but that can cause some headaches down the road...with the IRS for example.
Ain't nobody got time for that. Braden Drake, lawyer, author, educator, shares his perspective on establishing your business entity, saving for quarterly taxes and, most importantly....paying yourself!
Looking for the show notes for this episode? www.everythingcoworking.com/episodes/186