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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: Category: general
May 15, 2024

Felicia founded HAYVN to support local women in business and make an impact in the community. Being a B Corp Certified business is an external signal of the values she leads at HAYVN from recruiting practices to vendor selection, to the programming she hosts to drive local economic development. 

She and her B-Corp Certification consultant, Kerrie McDevitt, share what it means to be B-Corp certified, why a business might want to become certified, how much time it takes, and what it costs. 

Resources Mentioned in this Episode:

Felicia's LinkedIn profile

Hayvn website

Connect with Kerrie at Impact Growth Partners: kerrie@impactgrowthpartners.com

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

May 8, 2024

Wes Walker, Laura Fisher, and Ashleigh Ramsay share the details on their virtual service revenue - what they offer, how they price, lead sources, how long it takes them to process the mail, the impact it has on their revenue, and more.


Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service

Get on your email address to learn more about the quarterly revenue challenge.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

May 6, 2024

Virtual Mailbox demand is growing - see our "Why Mail" video. Virtual Mailbox services can create a significant revenue stream for coworking spaces. This video walks through a simple forecasting model for how virtual mail adds revenue to your coworking business over time.

 

Resources Mentioned in this Episode:

The video version of this episode on YouTube

Get on your email address to learn more about the challenge.


Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

May 3, 2024

Is it a head-scratcher to you as to why someone might buy a virtual mailbox at a coworking space?

Or do you get it but you just think it’s got to be too much work to make it worth it?

Have you launched a mail program half-heartedly and had lukewarm results?

In this episode, we dive into why people buy mail packages, why you should consider launching a mail program, and how our upcoming challenge will help you start or optimize a money-making mail program. 

Resources Mentioned in this Episode:

Get on your email address to learn more about the challenge.


Deadline: May 12!! Register for the May Mail Money Maker Challenge

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Apr 17, 2024

Welcome to another episode of the Everything Coworking Podcast! Today, I’m joined by Tracy Beavers, a business visibility and strategy coach who specializes in turning strategies into actionable success. We dive into a crucial topic for any coworking space owner looking to boost their business—email marketing.

Want to join Tracy’s FREE, live masterclass coming up next week? https://www.tracybeavers.com/masterclass

What We Discuss:

  • The Power of Email Marketing: Tracy explains why email marketing remains a powerful tool for coworking spaces, helping to promote memberships, event spaces, meeting rooms, and special events effectively.

  • Building Your Email List: We cover strategies for not just creating but also growing a marketing email list—a vital asset for any business. Tracy shares insights on how to attract the right subscribers who are genuinely interested in what your coworking space offers.

  • Consistency is Key: Tracy emphasizes the importance of consistency in emailing, recommending that coworking owners send out communications at least twice a month. We talk about how regular updates can keep your community engaged and informed.

  • Content That Converts: Learn what types of emails have been most successful in converting inquiries into memberships and event participants. Tracy provides examples of content that resonates with audiences and drives engagement.

Resources Mentioned in this Episode:

Tracy’s Free, live masterclass (week of 4/15 and 4/22)

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Apr 10, 2024

Brandon Houston, founder of the Collingwood Foundry shares his entrepreneurial journey from running a web development agency to pioneering a coworking space that has grown into a central hub of community and innovation in Collingwood, Ontario.

Key topics include:

  • The power of starting small and building a connection and reputation with the local community.

  • The evolution of Collingwood Foundry into a space that members don’t just work in, but genuinely love and support.

  • The challenges and triumphs of bringing coworking to a smaller town and the vision for expanding the Foundry's influence.

  • An exploration of culture-setting and hospitality in coworking, with creative initiatives like the use of the Donut plugin to foster member interactions.

Resources Mentioned in this Episode:

Brandon's LinkedIn profile

Collingwood Foundry website

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Apr 3, 2024

In the latest episode of Everything Coworking, we’re unpacking a truth bomb about the entrepreneurial life, especially in our world of coworking. Taking a page from Brooke Castillo, we’re exploring the idea that our journeys are a healthy mix of wins and challenges – yes, it's a 50/50 split of highs and lows.

I’m diving into why expecting a smooth sail can throw us off course and how those inevitable tough times actually shore up our resilience and push our growth. It’s all about embracing every bit of the ride, knowing that each twist and turn is shaping us and our coworking ventures.

If this conversation hits home for you, do me a favor – drop by Apple Podcasts and share your thoughts with a review. It helps spread the word and gets more folks in on our coworking convos.

Tune in and let's get real about the ebb and flow that keeps us on our toes and makes this whole journey worthwhile.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Mar 27, 2024

This episode explores how we might apply some examples of hospitality to elements of hospitality offered at a coworking space.

Episode Highlights:

  • Introduction to Hospitality in Coworking: We kick things off by exploring why hospitality is just as crucial in our coworking spaces as it is in the hotel industry. It's about creating experiences that stick and spaces where people feel truly welcomed.

  • A Personal Tale of Hotel Hospitality: I share my own story of incredible service during a hotel stay - from the effortless help with finding the best local sandwiches to sorting out ski rentals and even snagging a ride to the airport. It was service with a smile, but more importantly, it was personal and responsive.

  • Drawing Parallels: How do these moments of thoughtful hospitality translate to the coworking world? We dive deep into the similarities between the services provided by hotels and those we can offer in coworking spaces. It’s all about elevating the member experience.

  • Lessons for Coworking Spaces: Learn how we can apply these hotel hospitality hacks to make our coworking spaces more responsive, personable, and ultimately, more successful. From communication tools to staff training and creating personalized member experiences, we cover it all.

Resources Mentioned in this Episode:

Interview with Grant Barnhill, CEO of Shift Workspaces

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School 

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Mar 21, 2024

Are you leveraging the full potential of digital ads for your coworking space? Dive into our latest episode where we decode the mysteries of Google vs. Facebook ads, tailored specifically for coworking entrepreneurs. Discover which platform aligns best with your marketing goals, whether you're targeting active searchers or building brand awareness. Plus, get insider tips on using the Facebook Ads Library to spy on competitors’ strategies!

🔑 What You'll Learn:

  • The unique advantages of Google and Facebook ads for coworking spaces

  • How to capitalize on user intent to tailor your ad strategy

  • Practical tips and case studies on crafting winning ad campaigns

Perfect for coworking space owners ready to elevate their digital marketing game. Tune in now and turn those ad dollars into memberships!

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Mar 13, 2024

John Egan Director of Operations at Lucid Private Offices, shares:

  • His approach to hiring, including specific questions he asks

  • How he screens for “joy” in his hiring process

  • How his career as a Camp Director and an Insurance Advisor prepared him for his role at Lucid Private Offices

Resources Mentioned in this Episode:

John's LinkedIn profile

Lucid Private Offices website

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Mar 6, 2024

This episode is all about testing the conversion rate on your offer/landing page before scaling up the traffic to the campaign. We talk about:

  • The Importance of Marketing Conversion for Coworking Spaces: We define marketing conversion in the context of coworking spaces and discuss the significance of setting clear conversion goals for each campaign.

  • Landing Pages Explained: Discover what a landing page is, its role in your marketing strategy, and best practices for creating landing pages that convert.

  • Best Practices for Effective Landing Pages: Learn the key elements of high-converting landing pages, including clear headlines, compelling calls to action, benefit-oriented copy, high-quality imagery, social proof, mobile optimization, and the importance of speed.

  • Introduction to Testing and Optimization: Understand the basics of A/B testing and other optimization methods to improve your marketing campaigns' conversion rates.

  • A Case Study on Facebook Ads: We walk through a hypothetical case study of a coworking space testing its Facebook ad campaigns, emphasizing the importance of starting with a small budget and gradually increasing spend based on performance.

  • Key Metrics to Watch: Learn about the crucial performance indicators for digital marketing in the coworking sector, such as cost per lead, conversion rate, and return on ad spend (ROAS).

  • Scaling Up Successful Marketing Efforts: Tips on how to scale your marketing efforts once you've identified successful strategies, including reallocating budget and exploring new platforms.

Episode Resources:

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Feb 28, 2024

Want to make sure you get access to our special Community Manager University offer on March 4th? Go to the bottom of our home page and opt-in to our mailing list!

 

This week I dive into the art of creating urgency to boost sales and memberships in the coworking world. Inspired by the annual Container Store's 30% off Elfa sale, this episode explores how similar strategies can be effectively applied to coworking spaces, especially when launching a founding member campaign.

Here's what we covered:

  • The Psychology Behind The Container Store's Elfa Sale: An overview of the Elfa sale and why it's so successful at driving purchases.

  • Principles of Creating Urgency: How urgency influences customer behavior and decision-making.

  • Applying Retail Strategies to Coworking Spaces: Insights into adapting retail marketing strategies, like The Container Store's Elfa sale, for coworking spaces.

  • Launching a Founding Member Campaign: A step-by-step guide to creating an effective founding member campaign for your coworking space.

  • Case Studies and Success Stories: Real-world examples of coworking spaces that have successfully implemented founding member campaigns and other urgency-driven promotions.

Key Takeaways:

  • Creating urgency can help convert indecisive potential members into members.

  • Founding member campaigns, when executed well, can build a strong initial community and ensure your space's success from the start.

  • The principles of urgency and scarcity, common in retail, are also powerful tools in the coworking industry.

Resources Mentioned in this Episode:

The Container Store

Get on our mailing list to get our special Community Manager University Offer on March 4th! Go to our home page, scroll to the bottom, and opt-in!

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Feb 21, 2024

Seth Rosenblum is the Managing Director at Hone Coworks & Principal at The Rosenblum Companies. He considers the Rosenblum Companies to be “operators” at heart. Yes, they own the underlying real estate, but their business is to create the solutions that their customers are looking for…which has led them to create their own coworking and co-warehousing brands.

Here’s what we covered in our conversation:

1. Seth’s team understands the need to diversify real estate assets for sustainability. 

2. Seth’s team believes that traditional long-term office leases need to evolve to cater to immediate space needs. 

3. Landlords face challenges with funding tenant improvements….every 5 years.

4. Space Readiness: The trend towards providing furnished, serviced office spaces. 

5.'Hospitality Focus: The importance of incorporating hospitality into real estate operations. 

6. Accountability Standard': Implementing standardized operations across various business types. 

7. Team Development: Building an efficient team to manage diverse property types. 

8. Operational Evolution: Continuous improvement and operational flexibility are critical. 

9. Leadership Growth: The necessity for leaders to adapt and grow within a changing industry. 

10. Community Engagement: Engaging with the community to successfully adapt to market needs.

Resources Mentioned in this Episode:

Seth's LinkedIn profile

Hone Coworks website

Rosenblum Companies website

Launchbox website

Everything Coworking Featured Resources:

Register for our upcoming class: Funding a Coworking Space in 2024

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Feb 7, 2024

Dr. Christina Hansen was on what seemed like a fruitless search for office space for her therapist practice when it suddenly hit her on her drive home one day that she could solve her own problem and create a shared office space designed for mental health practitioners.

On this episode, we talk through her journey from concept to one year after opening.

  • How she serves her unique Ideal Customer Avatar
  • How she got a turn-key buildout (and funded some upgrades)
  • How she staffs her space
  • The tech she uses to support her members
  • What her member event approach looks like
  • and more...

Resources Mentioned in this Episode:

Everything Coworking Featured Resources:

Register for our upcoming class: Funding a Coworking Space in 2024

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Jan 31, 2024

We get into A LOT of details on the childcare + coworking model:

  • Combining Childcare with Coworking: A discussion on the integrated model of co-working and childcare.

  • Marketing Approaches: The importance of social media and referrals for business growth.

  • Business Model Considerations: Balancing challenges in child safety with coworking space demands.

  • Expansion and Community Presence

    • Le Village's plans for growth in Chicago, Austin, and Atlanta.

    • Targeting neighborhood markets for localized presence.

  • Demographic Impact and Social Goals: The increase in father participation, and tackling the motherhood penalty.

  • Financial Viability and Real Estate: Addressing the intertwining of profitability with real estate and labor costs.

  • Structure and Curriculum: Details on the childcare layout, staffing, and standardized curriculum.

  • Compliance and Operations: Emphasis on regulatory knowledge and compliance for franchisees.

…and more!

 

Resources Mentioned in this Episode:

Daniella's LinkedIn profile

Le Village website

Everything Coworking Featured Resources:

Register for our upcoming class: Funding a Coworking Space in 2024

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Jan 24, 2024

On this episode, I nerd out with my favorite Google Product Expert Amy Toman, as we dissect the fine print of Google listings and the importance of accurate information - both for #coworking spaces and small businesses alike.

This episode dives into real-world SEO strategies, the challenges of business listings, and the power of authentic visuals in the digital arena.

Episode Highlights:

- The interplay between local rankings and business hours.

- The intricacies of listing multiple businesses at a single location.

- The significance of human-centered visuals in online business profiles.

 

Resources Mentioned in this Episode:

Amy's LinkedIn profile

Digital Law Marketing website

Everything Coworking Featured Resources:

Register for our upcoming FREE masterclass: Funding a Coworking Space in 2024

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Jan 17, 2024

What’s on the horizon for 2024? We don’t have a crystal ball, but we do get pretty deep exposure to what’s going on in the industry through the work we do with operators all year long. So, we think we have some pretty good insights into 2024!

What does Gio do all year? Gio is a commercial office leasing broker focusing exclusively on coworking/flex deals for operators and landlords. He has the largest coworking industry network of anyone I know (besides me) and therefore really has his pulse on how markets are performing, deals getting done, and industry innovation.

What does Jamie do all day besides keeping up with two podcasts a week? She manages the Coworking Startup School, and Community Manager University, and works with asset owners on the feasibility of adding flex to their own portfolio.

Resources Mentioned in this Episode:

Register for our upcoming FREE masterclass: Funding a Coworking Space in 2024

 

Everything Coworking Featured Resources:

Register for our upcoming FREE masterclass: Funding a Coworking Space in 2024

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Jan 11, 2024

Resources Mentioned in this Episode:

Register for our upcoming class: Funding a Coworking Space in 2024

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Jan 3, 2024

In this episode, I walk through 10 criteria that should be considered by a buyer of a coworking space....and by an operator that wants to build to sell...or that want to run a profitable coworking space that cash flows for their financial benefit.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Dec 6, 2023

 

Everything Coworking Featured Resources:

The Flex Academy Coworking Bootcamp - Unlock the full potential of Your Coworking Space With Proven Insights from Industry Experts in This Exclusive Video Series.

This episode on YouTube

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

 Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Nov 29, 2023

Every coworking space has (hopefully great) coffee, but most spaces don't have a coffee business in their coworking space. This concept is becoming more popular as coworking spaces focus more on hospitality and integrating a food and beverage offering.

Jace is a Coworking Startup School™ alumnus so I got to be a part of his coworking journey and in this conversation, we get into the details and go behind-the-scenes on his coworking + coffee shop business model.

Resources Mentioned in this Episode:

 

Everything Coworking Featured Resources:

 

Nov 22, 2023

We originally aired this episode in 2022…and it has more relevance today than ever.

Pre-pandemic, we tried to avoid 10-day passes and custom plans. We wanted full-time memberships and operational simplicity. Well…today’s coworking space user has changed our tune. 

In this episode, we talk about:

  • Looking at the 10 day pass as a “healthy” option for end users that needs to be sold in volume

  • Designing access packages for teams - how to give them the access they need and getting the recurring revenue and predictability that your business needs.

  • Testing meeting room access plans that build loyalty and recurring revenue

  • Leveraging meeting room demand

 

Everything Coworking Featured Resources:

Nov 15, 2023

Scott Tillitt has a strong “why” around coworking. A PR/Communication Consultant by day, he also ran a not-for-profit supporting Localism and sees coworking as the intersection of community engagement, economic development, and supporting local. As a matter of fact, he’s not very worried about his coffee game because the mile-long main street Beahive is located on has no fewer than six local coffee shops.

Scott is a true coworking OG - he opened his first location in 2009 in Beacon, NY, a little over an hour out of NYC by train. Over the years he was a pioneer in experimenting with multiple locations and creative partnership agreements. 

He shared his coworking journey, lessons learned in his fourteen years in business, and he also gave us a little BTS on his Coworking Ambassador program. Scott runs his primary location, but his second and third locations are staffed by responsible members, a very part-time Community Activator, and some Coworking Community Ambassadors.

If you’re trying to figure out how to manage staffing in smaller locations, you’ll get some good nuggets and perspective from Scott.

 

Resources Mentioned in this Episode:

The Everything Coworking Academy

Scott's LinkedIn profile

Beahive website

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School - Phase I: Validate

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Nov 8, 2023

Neighbourgood is about great places to live, stay, work, connect, and experience. They've created a dense ecosystem of neighbourhood hotels, apartments, and workspaces that connect communities across Cape Town...and their mission is to do this around the world.

Murray was one of our very first Coworking Startup School™ students and he's taking coworking and community to the next level! He shares the Neighbourgood story to date and their vision for the future.

Resources Mentioned in this Episode:

Murray's LinkedIn profile

Neighbourgood website

 

Everything Coworking Featured Resources:

 

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School - Phase I: Validate

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

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