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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: August, 2022
Aug 31, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

 

Find Amy Toman on:

LinkedIn

Her bio

on Twitter

 

Amy Toman,  works as a Local SEO Specialist for Digital Law Marketing,  and she has her own business, Pet Sitter SEO (but she specializes in working with all small businesses).

 

She is also a Google Product Expert for Google Business Profiles. She spends her spare time volunteering to help business owners by answering their questions on the Google Business Profile forum. 

 

In this conversation, Amy demystifies some of the top questions that coworking space owners have about protecting their Google Business Profiles if they allow their members to use their addresses for their own GBP listings.

 

Here are some questions that I posed to Amy:

  1. Can I let members use THE SAME address as mine for their GMB listing? 
  2. Businesses that don’t need a commercial address
  3. Is there a risk that our listings get taken down if they are duplicate addresses or does Google understand?
  4. What does Google require of the member company (and me) for the listing to be legit? Do they need to spend time in the space? Do they need signage? What if they are virtual members that are not actually ever in the space?
  5. How does Google enforce its rules? 
  6. What are the consequences for me as an owner if I don't follow Google's rules? What about the member using my address?

What if... 

- What do I do if I have a virtual member that signs up through a third party lead generator and I get a Google Business verification card in the mail from them...they have no signage, they haven't paid

- What if a member uses my address and then discontinues membership but their Google Business address is still active and they're still using my address?

- What if somehow someone using my address gets control of my Google Business listing and it becomes theirs? (I saw this happen to a very established operator)

What else should we know about protecting my Google Business Profile?

Aug 24, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

 

Taylor on LinkedIn

Taylor’s website - subscribe to his newsletter

Taylor’s offer for a free website audit: www.talemaker.ca/audit

 

Related Podcast Episodes:

 

Kevin Whelan’s podcast episode on Google Ads

Reuben Lau on the podcast talking about SEO and SEM

 

Taylor Mason is a marketing expert for the coworking industry. On this podcast episode, he shares his framework for auditing coworking websites to identify ways to improve them. He begins by explaining why an effective website is so critical for a coworking business. He then dives into his website audit framework, which includes aspects such as design, user experience, content, and SEO. He provides detailed explanations of each of these elements and offers tips on how coworking websites can improve in each area. Finally, he shares some general tips for optimizing coworking websites. This episode is packed with valuable information for anyone who wants to improve their coworking website.

Aug 17, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

 

The Post Workspaces

Dan Wesson on LI

Chelle Peterson on LI

Taylor Mason (Content Marketing)

 

Libsyn Description/Show Notes:

Dan Wesson and Chelle Peterson are the co-founders The Post Workspaces in northwest Tucson.

The Post just celebrated its 2nd year anniversary. The Post has had a major comback after losing most of it’s pre-sold offices upon opening in March of 2020.

Dan and Chelle went through our Coworking Startup School™, are members of our Flight Group Academy, our Community Manager University and went through our Creative Coworking Partnerships course. You can get more info on these programs here.

When asked what they’d do differently on their next space, they responded “honestly, not much.” Not many first-time operators will say that…but Dan and Chelle were really intentional from the beginning about everything from their business model to their product mix, to their member wall.

In this episode, we talk about:

  • How they got into coworking to solve a problem on a first-floor Class A building.
  • What their partnership structure looks like with their landlord.
  • Who they serve in their suburban Tucson area and how they designed a space with their ideal member in mind.
  • How they’ve added suites to their offerings - that act as normal tenants, but have access to the Post (in their 90,000 feet Class A building).
  • How they’ve successfully used FaceBook ads to market their  memberships
  • Their commitment to content marketing and how that’s served their business
  • Their recent Community Manager hire from the hospitality industry and how that’s served their business.
  • Why private, part-time offices are generating a significant premium over a typical office
Aug 10, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.




Did you know….

 

  • A typical buyer requires 6-7 touch points before a sale.
  • Your organic social media reach is only10% of your audience
  • Your marketing newsletter open rate should be above 20%...ideally much higher with a “clean” list

 

A newsletter can be a simple and effective part of your marketing mix.

 

One simple, consistent format can serve both your existing members and your potential members (anyone on your email list that is not already a member).

 

On this episode, we cover:

  • Why newsletters should be an effective part of your marketing mix
  • Who should get your newsletter
  • What should go in your newsletter
  • How often to send your newsletter.
Aug 3, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

In this episode, we’re diving into the ROI of organic social media for coworking spaces.

 

Social media may not be the best marketing tactic for coworking spaces. 

 

Coworking spaces generate more revenue by: 

  1. Adding more members
  2. Getting each member to spend more with them, or 
  3. Getting members to stay longer. 

 

Social media isn't the best marketing tactic to get these results. 

 

Instead, focus on strategies that will directly boost your bottom line. For example, invest in online ads that target your ideal customer or offer discounts to members who refer new people to your space. 

 

Write 1-2 monthly blog posts optimized for SEO to make sure you are found by active searchers.

 

Send consistent newsletters to your members and to your marketing list.

 

By spending your time and resources on more effective marketing tactics, you'll be more likely to see a positive return on investment for your coworking space.

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