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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: April, 2024
Apr 17, 2024

Welcome to another episode of the Everything Coworking Podcast! Today, I’m joined by Tracy Beavers, a business visibility and strategy coach who specializes in turning strategies into actionable success. We dive into a crucial topic for any coworking space owner looking to boost their business—email marketing.

Want to join Tracy’s FREE, live masterclass coming up next week? https://www.tracybeavers.com/masterclass

What We Discuss:

  • The Power of Email Marketing: Tracy explains why email marketing remains a powerful tool for coworking spaces, helping to promote memberships, event spaces, meeting rooms, and special events effectively.

  • Building Your Email List: We cover strategies for not just creating but also growing a marketing email list—a vital asset for any business. Tracy shares insights on how to attract the right subscribers who are genuinely interested in what your coworking space offers.

  • Consistency is Key: Tracy emphasizes the importance of consistency in emailing, recommending that coworking owners send out communications at least twice a month. We talk about how regular updates can keep your community engaged and informed.

  • Content That Converts: Learn what types of emails have been most successful in converting inquiries into memberships and event participants. Tracy provides examples of content that resonates with audiences and drives engagement.

Resources Mentioned in this Episode:

Tracy’s Free, live masterclass (week of 4/15 and 4/22)

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Apr 10, 2024

Brandon Houston, founder of the Collingwood Foundry shares his entrepreneurial journey from running a web development agency to pioneering a coworking space that has grown into a central hub of community and innovation in Collingwood, Ontario.

Key topics include:

  • The power of starting small and building a connection and reputation with the local community.

  • The evolution of Collingwood Foundry into a space that members don’t just work in, but genuinely love and support.

  • The challenges and triumphs of bringing coworking to a smaller town and the vision for expanding the Foundry's influence.

  • An exploration of culture-setting and hospitality in coworking, with creative initiatives like the use of the Donut plugin to foster member interactions.

Resources Mentioned in this Episode:

Brandon's LinkedIn profile

Collingwood Foundry website

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Apr 3, 2024

In the latest episode of Everything Coworking, we’re unpacking a truth bomb about the entrepreneurial life, especially in our world of coworking. Taking a page from Brooke Castillo, we’re exploring the idea that our journeys are a healthy mix of wins and challenges – yes, it's a 50/50 split of highs and lows.

I’m diving into why expecting a smooth sail can throw us off course and how those inevitable tough times actually shore up our resilience and push our growth. It’s all about embracing every bit of the ride, knowing that each twist and turn is shaping us and our coworking ventures.

If this conversation hits home for you, do me a favor – drop by Apple Podcasts and share your thoughts with a review. It helps spread the word and gets more folks in on our coworking convos.

Tune in and let's get real about the ebb and flow that keeps us on our toes and makes this whole journey worthwhile.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

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