Things have changed. You must question all aspects of your coworking business. I like to refer to this shift as “The New Rules of Engagement.”
This is the third episode in a series on “The New Rules of Engagement.”
In the first episode of the series, I walked through the key areas of our business that we should question post-COVID.
In last week’s episode, I did a deep dive on the aspects around “What you sell” that you should review/consider updating.
This week, we’re questioning who you serve.
In this episode, I talk about:
How the potential membership for coworking has evolved:
- Coworking started as a solution primarily for freelancers and solopreneurs that needed to get out of the house, find an alternative to the coffee shop and find their tribe.
- Coworking evolved as a solution for professional service professionals that needed small private offices.
- Over time, it started to grow into a flexible option for tech startups and small businesses that wanted the benefits of a large office but with more flexibility and without the overhead and operational hassle.
- Post-COVID, flex is an ideal solution for….everyone...and for all types of work, collaboration, events, and more.
- How coworking space operators need to decide who they are serving and adjust their physical space and their offers to meet their needs (as we discussed in last week’s “what you sell” episode.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Link to show notes here
Things have changed. You must question all aspects of your coworking business. I like to refer to this shift as “The New Rules of Engagement.”
Last week, I walked through the key areas of our business that we should question post-COVID. In this episode, I do a deep dive on the aspects around “What you sell” that you should review/consider updating.
In this episode, I talk about:
- Flexibility
- Privacy
- The HQ Model
- Other Shared Space Models our Coworking Startup School Students are Pursuing
- Other Sources of Revenue
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Things have changed a lot over the past 18 months. You must question all aspects of your coworking business.
I like to refer to this shift as “The New Rules of Engagement.”
In this episode, I walk through the areas of your coworking business that we should question:
- Who you serve
- What you sell
- How you market
- Your real estate structure
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Everything Coworking YouTube Channel
The coworking ethos promises a lot. Productivity, hospitality, community, networking, business growth, and more. I had a serious case of expectation failure when I toured two coworking spaces in the town next to mine...which was amplified when I joined one of them.
In this episode, I talk about:
- How frustrating the tour experience can be when you can’t easily find the front desk
- How going on a coworking space tour should feel like being on a great date
- How it’s easy to use industry buzzwords but much harder to actually execute on things like hospitality and community
- Why you should have someone shop your tour experience to see if your stated values align with the actual experience.
- Why I’m thinking harder about offering 10-day passes
- One approach you might take to kick-start your referral program