The coworking ethos promises a lot. Productivity, hospitality, community, networking, business growth, and more. I had a serious case of expectation failure when I toured two coworking spaces in the town next to mine...which was amplified when I joined one of them.
In this episode, I talk about:
- How frustrating the tour experience can be when you can’t easily find the front desk
- How going on a coworking space tour should feel like being on a great date
- How it’s easy to use industry buzzwords but much harder to actually execute on things like hospitality and community
- Why you should have someone shop your tour experience to see if your stated values align with the actual experience.
- Why I’m thinking harder about offering 10-day passes
- One approach you might take to kick-start your referral program