If you’re curious about what a successful community manager profile looks like, how they contribute to the business and how they manage their time, keep the ear buds in, this episode is for you!
Alex Biddle is the Community Manager for La Suprema Works & Events in Tucson, Arizona. At the time of this recording, she’s been in the role for about a year and during that time, helped the team launch their flagship location during a global pandemic.
This episode’s guests are two power-house C-suite women who met in Tucson and decided they wanted to bring community-focused coworking to downtown Tucson's oldest and most coveted neighborhood.
Gina and Katina were students in our Coworking Startup School. They’re also members of our Flight Group program and their Community Manager, Alex, is in our Community Manager University program.
Gina Catalano is a fractional COO for growth minded entrepreneurs and companies - the CEO's "Swiss Army Knife."
Katina Koller is an EOS Implementer and Vistage Group Chair.
Here’s why I think you’ll enjoy their story: They took on the passion project of re-developing a downtown historical landmark that most called “a teardown.”
- They started their business with an MVP - a 1500 square foot space that allowed them to learn how to attract their ideal members, and how to operationalize their business before building out their flagship location across the street.
- They learned along the way that their Ideal Community Avatar isn’t someone that does a type of work or lives in a certain neighborhood, but that the common thread across their members is more about a value system.
- They hired a rockstar community manager that takes ownership of the space so that they can still run their other businesses
- They have worked together to stay positive and focused even while opening a coworking and events space in the heart of a global pandemic.
- They have also remained intentional and goal-focused during this crisis and sold out all of their offices in less than 60 days.
It’s easy to be really busy all day long in a coworking business and not get the right things done.
It’s even easier to pay your team to be in the space all day and not get the right things done.
What are the right areas of focus?
How much time should you and/or your team focus on them in a given day?
In this podcast episode, we approach this question using the 80/20 rule.
The 80/20 rule was originally called The Pareto principle. The Pareto principle states that for many outcomes roughly 80% of consequences come from 20% of the causes (the “vital few”). (source: Wikipedia).
2020 was a year of reaction. It's time to re-focus and take control of our coworking business goals for 2021. In this episode, I go through the 9 step framework that we are going to go through in the Designed to Thrive in 2021 workshop.