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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: July, 2022
Jul 27, 2022

Follow Us on YouTube

 

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Good Space

Groundworks

David Brown on LinkedIn

 

David Brown moved his family of 5 to London from North Carolina in 2019 and attempted to open his first coworking space in a London neighborhood in 2020. That didn’t go well until mid-2020 when neighborhood members needed Good Space and good community.

 

Here are my key takeaways from my conversation with David:

  1. He had a clear vision of what he wanted to create and didn’t waiver
  2. The success of Good Space (in terms of attracting members) is part art and part science. David and his team have a deep focus on building relationships with their 112 members. They want their members to feel seen and known in their space. They also pulled off that je ne sais quoi that you sense when you walk into a space that is “for you.” The vibe, the design, the coffee, the lighting.
  3. David and his team are intentional about what they’re creating. They take time to zoom out and reconnect with their mission and values.
  4. They make decisions based on their mission and values. He gave a great example around phone booths. More phone booths would get used, but would not align with the culture they have built.
  5. A lease on a small space is challenging, even with 112 members. David’s real estate structure going forward will be creating partnerships with landlords.
  6. David broke the week up into percentages and put pressure on the 28% that is Saturday + Sunday to earn their keep. They go all-in on evening and weekend events of all shapes and sizes and their event revenue is a significant and growing portion of their overall revenue.
Jul 20, 2022

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Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

If you are working on a first location or an expansion, there are a few things you need to get right to position your coworking business for success.

 

Four of the most common mistakes that lead to space failure are decisions that are made before you even open a space. You can’t out-market or out-operate these mistakes.

  1. The location and/or product mix don’t align with the demand in your market and your ideal customer avatar
  2. The real estate deal is bad. The buildout is too expensive, your free rent period is too short, and your rent is too high.
  3. Your space is too small to align with your profit goals.
  4. You’re not capitalized well enough to get through the fill-up phase.
  5. You don’t have a marketing budget (this is the easiest problem to solve).

Listen to the full episode for a deep dive into each mistake.

Jul 13, 2022

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Fiona Mayor on LI

The Thrive Network

Flexible Workspace Australia

Thrive’s Instagram Grid

Fiona Mayor is the Founder at The Thrive Network. Director of Pop Media - Web Design & Social Media Agency. 

She is also the Co-Chairperson of Flexible Workspace Australia.

 

We talk about:

- Her best lead source

- What’s selling today

- Her focus on meeting room revenue

- Why  she doesn’t spend a lot of time on social media even though she’s a social media strategist

- Government support for Melbourne’s 15 minute city

- The next phase of Australia’s Flexible Workspace association

 

Jul 5, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

In this episode, we talk through a common question - how many flex desks should I have...and.. how many times can I oversell them?

We talk about the importance of validating your market demand for flex desks, what assumptions to include in your pro forma (if you're just starting) and what you might do if you have an existing space with too many flex desks. 

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