Enerspace Palo Alto is closing on May 31 (unrelated to COVID-19).
What a milestone.
But you should know I'm one of those crazy people that craves change and big problems to solve.
I also look forward to more focus on serving YOU.
In this episode, I share 10 lessons that I've learned over the last 8 years as a coworking space owner.
I am a Donald Miller junkie. He is the author of the Storybrand framework which I would describe as "life changing." One of my Coworking Startup School students named her dog after him. No joke.
Donald Miller talks about "Internal and External" problems. He argues that our businesses might be designed to solve "external" problems (i.e, I need an office), but we humans hit the "buy button" to solve internal problems (i.e., I feel more professional when I have an office to go to.).
I want to challenge you to not forget about the internal problems we solve when you're talking to potential customers. It's easy to get caught up in the challenges of de-densification and health and safety protocols. But the humans have needs beyond avoiding germs. That's what they're showing up to solve.
By this time, you've probably watched your share of webinars about the impact of COVID-19 on commercial real estate. They are generally helpful but likely a bit high-level and still leave you wondering...but what do I actually need to DO?
Mara Hauser has a unique super-power. She owns a commercial interiors design firm and is CEO of 25N Coworking with locations around the U.S.
This combination of expertise and her no-nonsense style created her "Back to Business" guide for coworking spaces.
For the full show notes click here.
Are you thinking about starting a coworking space or managing through this crazy season and wondering if you should continue with your expansion plans?
In this episode, I go through a SWOT Analysis of the coworking industry. I review the "internal" strengths and weaknesses and the external opportunities and threats based on a wide range of inputs from industry players.
My conclusion? Have a listen!