On this episode, I answer three questions from the Everything Coworking Facebook Group on:
- Creating a joint venture to run a cafe adjacent to the coworking space
- Managing shared membership requests between spouses/household members
- Social media accounts to follow and tips for coworking social media accounts
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Hector Kolonas is a flex workspace technologist, which means he spends a little too long exploring the tech that makes coworking spaces well... work.
He's the cofounder of Syncaroo, curates the ThisWeekInCoworking newsletter and previously founded included.co the coworking perks program.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective.
Resources Mentioned in this Podcast:
Talent acquisition and retention is a hot topic today, especially for local, brick and mortar businesses like coworking spaces.
Even small companies need to think big about how to attract great talent. Hope is not a strategy (the name of one of my favorite sales books). We need to be intentional about how we are going to position ourselves as employers, and how we’re going to message about what it’s really like to work with us so that we have a better shot at finding and keeping a strong fit for our team.
Bryan Adams, CEO of Ph.Creative, shares his perspective on creating an Employer Value Proposition (EVP), and misconceptions and common pitfalls of conventional employer branding strategy.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Bryan’s Book: Give and Get: Employer Branding
Virtual Office training program
Interested in joining our new membership for operators? Make sure you’re on our email list! Go to our home page and scroll to the bottom and enter your email address!
Gather, a regional coworking operator near Richmond, VA, had a world-class “product,” but was looking to up-level its marketing and sales tools and processes.
They partnered with member Rick Whittington, a local marketing agency owner, to design a comprehensive marketing strategy and implement HubSpot as the primary tool to manage and track their marketing efforts.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast: