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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: August, 2021
Aug 25, 2021

Mark Gilbreath is the CEO of liquidspace, a real-time booking platform for offices and meeting rooms by the hour, month or longer.

On Wednesday, August 18th, GSA, the federal agency responsible for managing the world’s largest workplace, a 700M square feet of real estate portfolio serving over two million employees, announced that they have awarded LiquidSpace a contract to provide Flexible Coworking Services (FCS) to government employees.

So, what’s the backstory?

18 months ago, in January 2020 the GSA issued an RFP as a part of their Total Workplace Program stating that "Working beyond the confines of a traditional office had become common" and that they sought to "equip government employees with the tools and the spaces to work from anywhere". With the announcement of the GSA’s awards, it is now evident that the government is poised to become one of the world’s largest consumers of coworking.

Others included in the contract award:

  • WeWork
  • Expansive
  • The Yard
  • Deskpass

Mark and I talk about:

  1. Why the GSA has decided to offer flexibility to this workforce and what it says about the broader employee choice trends.
  2. The GSA’s 50/50 approach to awarding every other “task order” going to small businesses (with less than $30M in revenue). What does this mean for boutique operators?
  3. How might the 50/50 approach might impact supply over time?
  4. Will this award encourage landlords to add flex offerings to the Liquidspace platform?
  5. How will the GSA’s move serve as a signal to other enterprise businesses still trying to figure out their approach?
  6. How does an operator get added to the platform so that they can be considered for GSA business?

This is a discussion you don't want to miss, be sure to listen to the full episode.

Link to show notes here!

Aug 18, 2021

Creating a marketing list for your coworking business opens up opportunities to use email marketing as a tool. On this episode, we talk about three things you can do with a “marketing” email list:

Sales Funnel tool: To nurture those that aren’t “search and join” members.

Direct Sales: To announce office openings, run BOGOS, sell event tickets

Indirect Sales: Affiliate revenue, Membership sales that aren’t attached to your physical space

Listen to the full episode for details on how to use your marketing list for these opportunities, what email service providers to use, and how to grow your email list.

Link to show notes here!

Aug 11, 2021

This week we're shifting from working on the "how" to working on the mindset challenges that often prevent us from making progress and living our best lives.

I am highly trained in the “how” department. So much so that my analytical rigor as an MBA grad from the top business school in the country might have squashed some of my intuitive side. I got to a point in my post-MBA career when I was really stuck and wasn't able to move on to the thing I could sense deep down was next for me.

Fortunately, I found Rita Hyland. Her website describes her coaching practice as "a place where leaders come to reclaim their purpose, clarify their vision, and reconnect with their true voice."

She did exactly that for me. Not just once, but twice :-) The first time I worked with her was the process that birthed Enerspace, my own coworking space. It was a life-changing process that gave me the awareness and the tools to work through mindset issues as they come up. And as entrepreneurs, we are all managing mindset issues on a daily basis.

Rita is an entrepreneur, coach, speaker, wife, and mother of three active children. In this episode, she talks with us about how to recognize common mindset barriers that keep us from pursuing our best lives.

Link to show notes here!

Aug 4, 2021

For some of you, the idea of being your own landlord is terrifying. For others, it's a compelling way to create operating income and build long-term wealth at the same time.

Jerry Alexander has been running this combo successfully since 2004. He is a commercial real estate investor running seven flex office/coworking locations out of buildings he owns.

He shares a bit about his flex operations, but more importantly, the value of investing in commercial property. Listen to our full conversation here.

Link to show notes here!

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