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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: October, 2023
Oct 25, 2023

Are potential members trying to get you to talk about cost per square foot? Shift the conversation to "total cost of occupancy" and compare the total cost of a traditional lease, or even a sublease, to a coworking option.

In this episode:

  • We explore the concept of TCO, which goes beyond initial rent costs to consider all expenses associated with office space.
  • We break down the TCO for coworking and subleasing, emphasizing the importance of hidden costs, flexibility, and included amenities.
  • Learn how to use TCO as a powerful tool in conversations with potential customers, helping them understand the true value of coworking for their businesses.

Resources Mentioned in This Podcast

The Total Cost of Occupancy Blog Post

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School - Phase I: Validate

Community Manager University

The Everything Coworking Academy

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Oct 18, 2023

In this episode, we explore one operator’s assumption that organic social media is critical to the success of a coworking business. 

We talk about:

  • Low organic reach (2% - 10%)

  • The concept that we advertise on Google to get found by active searchers and we show up on social media to interrupt potential customers that may not even know about coworking

  • Outsourcing social media vs. handling it in-house

  • Investing in paid ads on either Google or Facebook

  • Tracking your lead sources so that you can let the numbers tell you where to focus and what to spend money on!

Resources Mentioned in This Podcast

The Facebook Ads library

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Follow Us on YouTube

 

Oct 11, 2023

This episode focuses on aligning your coworking space size with your goals. It covers topics such as the importance of understanding your business model, considering different goals for your space, diversifying income sources, and understanding the profitability of small spaces.

Highlights:

  • Considerations regarding the cost and profitability of small coworking spaces.
  • Learning from Brian Watson and his experience with smaller, automated locations.-
  • Different goals for creating a coworking space, such as fostering community or generating profit.
  • The need to align your business model and strategy with your desired goals.
  • The importance of understanding real estate costs, pricing, staffing, and unexpected expenses.

Resources Mentioned in this Episode:

Brian Watson episode on automating small coworking spaces

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Coworking Startup School

The Everything Coworking Academy

Community Manager University

Follow Us on YouTube

Oct 3, 2023

Jen Luby is the founder and CEO of Dayhouse Coworking in Highland Park, a suburb of Chicago.

Jen's story might sound familiar....one day, while trying to do deep creative work with a three year old interrupting her every 45 seconds, she thought there must be a better way. Enter Dayhouse. Dayhouse was designed to serve members like Jen who needed a professional, but family-friendly place to get work done.

Jen and her team have experimented with various kid-friendly models and landed on a version where there's an enclosed, kid-friendly area in the space that is often used by therapists who work with kids and gets booked for school-day-off activities and day camps. 

Here are some questions that I ask Jen:

Who is your ideal customer? What do they want out of your coworking space?

How do your values align with what your Ideal Customer wants as well as the type of business that you want to run?

What does being family-friendly look like for you? What have you experimented with? 

What has worked/not worked?

 

Resources Mentioned in this Episode:

Jen's LinkedIn profile

Dayhouse Coworking website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

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