Kevin Whelan's goal is to help coworking spaces get full, faster.
Kevin leverages his deep marketing and industry expertise to share his advice on how we can drive greater success by starting with the basics and following a consistent process in designing our marketing plans.
Kevin walks through his 5 step framework. We talk about the temptation to take the "fire, aim, ready" approach in our businesses and how that's sometimes OK if we circle back and root ourselves in a consistent process.
Make sure to access Kevin's interactive marketing plan worksheet at www.everspaces.com/plan.
Jamie Orr co-founded Cowork Tahoe in 2014. After buying a building, expanding that space and settling into life as a coworking space operator in South Lake Tahoe, a town of 30,000 and home to Heavenly Mountain, a Vail Resort, she decided that she wasn't satisfied with her abiity to serve her members with the coworking technology then available.
Drawing from her Silicon Valley roots, she decided to design and build a new app to suit her vision. She found a CTO in a Cowork Tahoe member (talk about serendipty!) and they launched the beta at the end of 2018.
In this episode, she talks about how her mobile-first app allows her to serve her members and gives her more flexibility as an operator, and how she's going out on a limb to serve the niche coworking operators that offer childcare services.
Some community evolves through serendipitous interactions. Most community is facilitated and intentionally developed. Hosting the right member events is one of the best ways that we can help our coworking communities develop meaningful, authentic relationships.
In this episode, I go through a framework for developing your member events program including when to host events and what to host in order to drive maximum participation.
For the Full Show Notes Click here
Javier studied mechanical engineering in college but after graduation went straight into the family real estate business and started a shared office space. Javier has been doing this for awhile but "old school" is the last phrase you'd use to describe the IOS team.
Javier and his brother left their HQ franchise after 10 years to start their own brand. Twelve years later, they now have 35 locations across Mexico and 20,000 members.
They publish their own magazine and they are the largest Herman Miller customer in Mexico.
The IOS brand specializes in delivering high-end workspaces, best-in-class hospitality and an authentic, connected community.
Javier reflects that ours is one of the most demanding service businesses. Unlike a hotel or a restaurant where a customer will have a few moments of interaction, the IOS staff has "hundreds of moments of truth each day" with their members.
We talk about:
Aine Rock, CEO at Healthy Living with Aine gives us some tips for kicking off the New Year.
We talk about:
- The magical space between hustle and flow
- Why entrepreneurs (and people in general) so drawn to hustle....and why we would be well-served to find more flow
- Some of the interventions/routines that Aine uses to help people integrate into their lives to be more balanced
- Morning routines to help find intentional balance
For the full show notes of this episode, click here.