Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Mark Gilbreath is the CEO of Liquidspace, a Hybrid Workplace Management Platform.
We talk about the core premise that whether you're a one-person startup company in Berlin, or whether you're Stripe or Spotify or the U S government, companies are challenging their workplace and real estate and HR organizations to be radically more agile.
We also talk about:
- How companies need to be agile and be able to deliver “a great workplace, great collaboration, great culture opportunities to our employees, not in five or 10 more regions where we might put regional offices as was our pace pre-pandemic, but in hundreds or thousands of locations.”
- How HR and Real Estate teams realize “they need to be more personalized in how you deliver workplace experiences,” but also “radically efficient.”
- How HR and real estate teams are having a light bulb moment around the fact that coworking exists and it is flexible, experienced-focused and exists ion most places that their employees want to work.
- That Liquidspace recognized the need to “equip companies with the mechanisms to be able to make the discovery, the evaluation, and the transaction of coworking spaces by their employees more structured more regimented.”
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Laura’s Podcast - Small Business Insights
Meet Laura and Dave Fisher - the quintessential EOS visionary and integrator.
They opened their first 15,000 square foot coworking space in 2020 on top of a self-storage facility in Sugar Land, TX in a building they built from the ground up.
They are now working on a 50,000 square foot co-warehousing facility in Houston, TX.
They are in the space as a service business.
They share:
- The story of how they ended up in the coworking business.
- Why they like to “own the dirt.”
- Some lessons learned and happy surprises in their first two years of business.
- What drives their 31 5-star Google reviews.
- Why Laura started her own podcast and whether or not their podcast studio generates revenue.
- Favorite part of running a shared office business.
- What they’re most excited about in the next 5 years.
Everything Coworking Featured Resources:
The Everything Coworking Academy
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Launch Coworking - high end virtual tour
Reuben Lau is an online marketing strategist who does a lot of SEM and SEO work for coworking businesses. Reuben was first on episode #195 of the podcast on which he shared SEO and SEM tips for coworking spaces. I asked him to come back and talk about what’s working today for coworking spaces running Google Ads.
Some highlights include:
Everything Coworking Featured Resources:
The Everything Coworking Academy
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Pricing is both art and science.
On this episode, we talk about rules of thumb for pricing your coworking office spaces.
Everything Coworking Featured Resources:
The Everything Coworking Academy
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Pre-pandemic, we tried to avoid 10-day passes and custom plans. We wanted full time memberships and operational simplicity. Well…today’s coworking space user has changed our tune.
In this episode, we talk about:
- Looking at the 10 day pass as a “healthy” option for end users that needs to be sold in volume
- Designing access packages for teams - how to give them the access they need and getting the recurring revenue and predictability that your business needs.
- Testing meeting room access plans that build loyalty and recurring revenue
- Leveraging meeting room demand