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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: June, 2022
Jun 29, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Mark Gilbreath on LI

Liquidspace

Mark Gilbreath is the CEO of Liquidspace, a Hybrid Workplace Management Platform.

We talk about the core premise that whether you're a one-person startup company in Berlin, or whether you're Stripe or Spotify or the U S government, companies are challenging their workplace and real estate and HR organizations to be radically more agile.

We also talk about:

- How companies need to be agile and be able to deliver “a great workplace, great collaboration, great culture opportunities to our employees, not in five or 10 more regions where we might put regional offices as was our pace pre-pandemic, but in hundreds or thousands of locations.”

- How HR and Real Estate teams realize “they need to be more personalized in how you deliver workplace experiences,” but also “radically efficient.”

- How HR and real estate teams are having a light bulb moment around the fact that coworking exists and it is flexible, experienced-focused and exists ion most places that their employees want to work.

- That Liquidspace recognized the need to “equip companies with the mechanisms to be able to make the discovery, the evaluation, and the transaction of coworking spaces by their employees more structured more regimented.”

 

Jun 22, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Business E Suites

Laura’s Podcast - Small Business Insights

 

Meet Laura and Dave Fisher - the quintessential EOS visionary and integrator.

They opened their first 15,000 square foot coworking space in 2020 on top of a self-storage facility in Sugar Land, TX in a building they built from the ground up.

They are now working on a 50,000 square foot co-warehousing facility in Houston, TX.

They are in the space as a service business.

 

They share:

- The story of how they ended up in the coworking business.

- Why they like to “own the dirt.”

- Some lessons learned and happy surprises in their first two years of business.

- What drives their 31 5-star Google reviews.

- Why Laura started her own podcast and whether or not their podcast studio generates revenue.

- Favorite part of running a shared office business.

- What they’re most excited about in the next 5 years.

Jun 15, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

The Everything Coworking Academy

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Discounted Blueprint Offer

Reuben’s Website

Launch Coworking - high end virtual tour

Reuben Lau is an online marketing strategist who does a lot of SEM and SEO work for coworking businesses. Reuben was first on episode #195 of the podcast on which he shared SEO and SEM tips for coworking spaces. I asked him to come back and talk about what’s working today for coworking spaces running Google Ads.

Some highlights include:

  • The new “performance max” feature in Google ads that gives Google Ads some Facebook Ads-type features such as retargeting and “lookalike” audiences.
  • Using display ads for top-of-funnel awareness
  • Putting social proof on the ad landing page - you will not believe the conversion rate increase this is driving!
  • Whether or not it makes sense to put a virtual tour behind an email opt-in
  • Meeting room ad conversion rates

 

Jun 9, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

The Everything Coworking Academy

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Pricing is both art and science.

On this episode, we talk about rules of thumb for pricing your coworking office spaces.

  • How to price vis a vis market rent
  • What your target profit margin might be
  • How to adjust pricing up to offset your rising expense costs
  • How to frame the pricing of a small office to help the end consumer understand the full scope of value that is included in their membership.

 

Jun 1, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

The Everything Coworking Academy

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Pre-pandemic, we tried to avoid 10-day passes and custom plans. We wanted full time memberships and operational simplicity. Well…today’s coworking space user has changed our tune. 

 

In this episode, we talk about:

 

- Looking at the 10 day pass as a “healthy” option for end users that needs to be sold in volume

- Designing access packages for teams - how to give them the access they need and getting the recurring revenue and predictability that your business needs.

- Testing meeting room access plans that build loyalty and recurring revenue

- Leveraging meeting room demand

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