Each year, we publish a guide to the Coworking Tech Stack. The guide is organized by category and includes hardware, software, industry consultants and more.
The coworking tech stack is critical to create a positive member experience and to optimize back of house operations. As the industry experiences tremendous year over year growth, the tech stack innnovation is keeping pace. Get your copy of the guide to make sure your tech stack....stacks up!
Get your copy here.
David Cairns is a Senior Vice President - Office Leasing CBRE and founder of CBRE Forward. David is hyper-active on LinkedIn. If you want to follow along as he questions traditional commercial office thinking, you can find him here.
This episode is important because many of the brokerage firms have their own coworking or flex space brand..but most have very few locations AND brokers are a key marketing tool for coworking spaces that focus on offering private spaces.
CBRE launched its own flex space brand under the name “HANA” but at the time of this recording, recently announced that they made a 35% acquisition of Industrious which was an investment of $200M. That investment was a big win for the coworking industry at large.
If my discussion with Dave makes you curious about how to implement a better broker program for your coworking space, Kane Willmott, CEO of IQ Office, shared the details on his program on episode #129.
In this episode we cover:
- As a thought leader and "futurist" in the office sector, how many years ahead of the average broker are you in embracing WFA and Flex as part of the strategy?
- What are the conversations that your clients are having today about their workplace strategy? What is your role as a broker in those strategic discussions?
- How do you think about your compensation as tenants want less traditional space? - What does the role of the broker look like in 5 years? 10 years?
- What can flex operators do to help occupiers and brokers understand their offer as part of a multi-pronged real estate solution?
- You are one of the few office brokers I see on LinkedIn taking risks by sharing your thinking. Does your risk-taking always serve you?
Roland Stanley is the Founder of Dragon Coworking. Like many of us, he found coworking somewhat accidentally as he prepared to exit from owning and managing a hotel.
In this episode, Roland shares the story of how he turned some extra space in the hotel into a coworking space, filled it up, retained his members during COVID, expanded his physical space in December of 2020, AND started to monetize a virtual networking event that had once been a successful, but time-consuming physical event serving Roland’s surrounding communities.
In this episode we talk about:
Roland’s “coworking story”
How his product mix serves his community (and pays the bills!)
What processes Roland has in place to allow him to run it on his own
How he transitioned a successful physical networking event into a paid, virtual membership during COVID
How he expanded his physical space and pre-sold his twelve new offices during the pandemic
Link to show notes here!
In this episode, online marketing strategist Reuben Lau, shares his SEO/SEM expertise with us.
Reuben works with several coworking spaces to improve their organic search engine results, and he also helps them to develop Google ad campaigns that get results.
In this episode, we cover:
What is SEO?
How do I know if my website has been optimized for SEO? What if it has not been?
When you're investing in SEO, what are the actual tactics? What gets done one-time? What do I need to make into a business process that gets done regularly?
What is the 80/20 rule for SEO? What are the 20% of SEO-related activities that will get you 80% of the results?
What SEO tactics can I do on my own? What can my Community Manager do? What do I need to outsource to an expert?
How is SEO different from SEM?
In a smaller market where there's not a lot of search volume, what is the interplay between SEM and SEO? How do I measure the ROI of running Google ads?
Should I set up and run Google ads on my own?
Link to show notes here!