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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owns coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is also the Executive Director of the Global Workspace Association.
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Now displaying: Page 1
May 27, 2020

Enerspace Palo Alto is closing on May 31 (unrelated to COVID-19).

What a milestone.

But you should know I'm one of those crazy people that craves change and big problems to solve.

I also look forward to more focus on serving YOU.

In this episode, I share 10 lessons that I've learned over the last 8 years as a coworking space owner.

May 20, 2020

I am a Donald Miller junkie. He is the author of the Storybrand framework which I would describe as "life changing." One of my Coworking Startup School students named her dog after him. No joke.

Donald Miller talks about "Internal and External" problems. He argues that our businesses might be designed to solve "external" problems (i.e, I need an office), but we humans hit the "buy button" to solve internal problems (i.e., I feel more professional when I have an office to go to.).

I want to challenge you to not forget about the internal problems we solve when you're talking to potential customers. It's easy to get caught up in the challenges of de-densification and health and safety protocols. But the humans have needs beyond avoiding germs. That's what they're showing up to solve.

May 13, 2020

By this time, you've probably watched your share of webinars about the impact of COVID-19 on commercial real estate. They are generally helpful but likely a bit high-level and still leave you wondering...but what do I actually need to DO?

Mara Hauser has a unique super-power. She owns a commercial interiors design firm and is CEO of 25N Coworking with locations around the U.S.

This combination of expertise and her no-nonsense style created her "Back to Business" guide for coworking spaces.

For the full show notes click here.

May 6, 2020

Are you thinking about starting a coworking space or managing through this crazy season and wondering if you should continue with your expansion plans?

In this episode, I go through a SWOT Analysis of the coworking industry. I review the "internal" strengths and weaknesses and the external opportunities and threats based on a wide range of inputs from industry players.

My conclusion? Have a listen!

Apr 29, 2020

Charlie Morris is the Practice Leader for Flexible Office Solutions team at Avison Young. We talk about:

- Avison Young's approach to serving their constituencies with flexible office solutions.
- What the transition period will look like for both flexible office users and operators?
- What the "new normal" look like for both flexible office users and operators.
- The success factors for operators surviving the COVID-19 global pandemic.
- Activating closer relationships between operators and asset owners.

For the full show notes Click Here

Apr 22, 2020

Navigating the SBA loan application process for a coworking space can be challenging. Amanda Lewan, co-founder of Bamboo Detroit and Hasan Mirjan, founder of SpherePad and then SphereMail, share tips for success based on their own experience.

For the full show notes click here

Apr 15, 2020

Interested in learning more about taking your community digital (and monetizing it?)

- Jessica shares Groundswell’s experience pivoting to an online, digital membership the second her doors closed. The digital membership levels mirrored her physical membership tiers, but added unique value to her members beyond the one-size-fits-all Zoom webinars model.
- How Jess knew where to start and how to act quickly to make a transition from physical to virtual.
- Why this is the perfect time to craft and test a digital membership
- How digital memberships can help you to serve more entrepreneurs without expanding your physical space.
- Why scaling doesn’t HAVE to look like additional physical locations.

Grab our resources at coworkinggoesdigital.com!

For the full show notes click here

Apr 8, 2020

If you are working on opening a coworking space, the single most important step you can take to ensure your success is to determine very precisely the profile of your target member. If you do that, and then make all following decisions based on that profile, then you are set up for success.

If you already operate a coworking space, your target member has been tested.
This is a great time to ask yourself:

Have you attracted your target member or sort of a mish-mash of profiles?
Are you happy with your membership make-up? Or is this an opportunity to clarify your target member and re-enter the market with a crystal-clear offering and messaging? Is your target member as profitable as you need them to be to make your business sustainable?

For the full show notes click here

Apr 1, 2020

Stew grew up near Seattle with a love of working on cars...but not outside in the driveway during rainy season....and storing all the tools was becoming an issue...so he created Stew's Self-Service Garage.

Stew’s Self Service Garage is your oasis in the middle of an auto repair desert. Fix your car yourself, save money, and Be Your Own Mechanic!

Stew shares his story, details about his business model and his plans for the future.

For the full show notes click here

Mar 25, 2020

This episode talks about:

  • Why we should all be optimistic.
  • Leading your team, members and community through uncertain times.
  • Switching membership engagement from physical to virtual
  • Getting ahead of the really bad days (plan like they're coming!)
  • Why you should not stop marketing.
Mar 18, 2020

Larry's case studies of the purpose-driven ecosystems he's helped to facilitate in Chicago, are some of the most inspiring stories I've heard yet around the significant outcomes that can be achieved by bringing the right communities of people together.

For the full show notes click here.

Mar 14, 2020

It's important to continue the conversation on the Coronavirus. Let's talk about:

  1. What is happening in markets with higher numbers of cases?
  2. What are the risks and what can we do to mitigate these risks?
  3. What can we do to keep our members safe?
  4. What can we do to mitigate the economic impact?

For the full blog post that corresponds with this episode, click here.

Mar 11, 2020

Don is an OG in the coworking world. He co-founded COCO Coworking and Fueled Collective.

He's now working on select strategic projects, one of them being the Pro platform offered by LIquidSpace.

More large employers are embracing coworking, but they don't approach their space search the same way that small businesses do.

Someone in corporate real estate may place 20 teams across the country. They need a one-stop platform to find space for all of their needs vs. working one-to-one with independent operators.

LiquidSpace Pro aggregates independent operators, giving them access to the enterprise demand and making it easy for the enterprise customers to find great, local space for their employees.

Mar 4, 2020

Flip Howard ran a dry cleaning business at SMU out of an executive suite office. He thought that business looked a lot more interesting than the dry cleaning business.He sold that business to the guy that went on to create Tom's shoes!

Today Flip has over 20 locations and 70 employees, including several "lifers" to whom he credits much of the brands success. "The team is everything," Flip declared in our conversation. He shares his team structure both at the location level and centrally.

Flip also shares his experience surviving 2 recessions and a recent re-brand. He also shares his unique approach to winning in a crowded Dallas market.

For the full show notes click here.

Feb 26, 2020

When operators/owners hire Community Managers, they have often been running the space themselves for some time and get really anxious about replacing themselves with someone who cares as much as they do about the business.

One way to align interests is to create a bonus structure that rewards the community manager based on revenue, or memberships closed. On this episode, I consider the Community Manager role and determine what type of compensation structure aligns well with the responsibilities of the typical Community Manager. 

Feb 19, 2020

Selling 5/10 Day membership passes can be dangerous to your coworking business...specifically your bottom line.

In this episode, we discuss:

- Why we are tempted to sell uber flexible memberships
- The math that makes them dangerous
- When there's a time and a place for very "light" membership options

For the full show notes click here.

Feb 12, 2020

Dan Zakai has been busy. He co-founded the first Mindspace location in 2014 and has grown the brand to 30 locations across multiple countries over the past 6 years.

He shares:
- His vision for the business as they opened their first location and how that's evolved
- How he thinks 2020 will play out for the coworking industry
- What it's like to operate a team across multiple countries
- How Europe and the U.S. coworking markets are different
- How they are leveraging management agreements to continue their profitable growth
- And more...

 

View the full show notes here 

Feb 5, 2020

What's the goal of focusing on the right things in your coworking business in 2020?

1. Get more members
2. Keep more members
3. Make a bigger impact and meet your financial goals

In this episode, Jamie Russo provides a detailed walkthrough of the five things you can focus on in your business this year to get results.

1. Creating systems in your business that help you to consistently hit the fundamentals that drive your business forward

2. Training and developing your team so that you can work "on" the business while they work "in the business," and so that you can support their professional development and retain your strong team, longer.

3. Getting found first! Consistently focusing on local search will help you get found first so that you can get potential members through your door and wow them with your tour.

For the full show notes click here

Jan 29, 2020

Kevin Whelan's goal is to help coworking spaces get full, faster.

Kevin leverages his deep marketing and industry expertise to share his advice on how we can drive greater success by starting with the basics and following a consistent process in designing our marketing plans.

Kevin walks through his 5 step framework. We talk about the temptation to take the "fire, aim, ready" approach in our businesses and how that's sometimes OK if we circle back and root ourselves in a consistent process.

Make sure to access Kevin's interactive marketing plan worksheet at www.everspaces.com/plan.

For the full show notes click here.

Jan 22, 2020

Jamie Orr co-founded Cowork Tahoe in 2014. After buying a building, expanding that space and settling into life as a coworking space operator in South Lake Tahoe, a town of 30,000 and home to Heavenly Mountain, a Vail Resort, she decided that she wasn't satisfied with her abiity to serve her members with the coworking technology then available.

Drawing from her Silicon Valley roots, she decided to design and build a new app to suit her vision. She found a CTO in a Cowork Tahoe member (talk about serendipty!) and they launched the beta at the end of 2018.

In this episode, she talks about how her mobile-first app allows her to serve her members and gives her more flexibility as an operator, and how she's going out on a limb to serve the niche coworking operators that offer childcare services.

For the full show notes click here

 

 

Jan 15, 2020

Some community evolves through serendipitous interactions. Most community is facilitated and intentionally developed. Hosting the right member events is one of the best ways that we can help our coworking communities develop meaningful, authentic relationships.

In this episode, I go through a framework for developing your member events program including when to host events and what to host in order to drive maximum participation. 

For the Full Show Notes Click here

Jan 8, 2020

Javier studied mechanical engineering in college but after graduation went straight into the family real estate business and started a shared office space. Javier has been doing this for awhile but "old school" is the last phrase you'd use to describe the IOS team.

Javier and his brother left their HQ franchise after 10 years to start their own brand. Twelve years later, they now have 35 locations across Mexico and 20,000 members.

They publish their own magazine and they are the largest Herman Miller customer in Mexico. 

The IOS brand specializes in delivering high-end workspaces, best-in-class hospitality and an authentic, connected community.

Javier reflects that ours is one of the most demanding service businesses. Unlike a hotel or a restaurant where a customer will have a few moments of interaction, the IOS staff has "hundreds of moments of truth each day" with their members.

We talk about:

  • What it's like to survive several significant economic downturns
  • Managing a team of millennials
  • Knowing very clearly who you serve and letting that focus drive success
  • Serving demanding enterprise customers
  • Developing a deep company culture
  • What the IOS executive team looks like today
  • What the team is most proud of

 

Jan 1, 2020

Aine Rock, CEO at Healthy Living with Aine gives us some tips for kicking off the New Year.

We talk about:

- The magical space between hustle and flow

- Why entrepreneurs (and people in general) so drawn to hustle....and why we would be well-served to find more flow

- Some of the interventions/routines that Aine uses to help people integrate into their lives to be more balanced

- Morning routines to help find intentional balance

For the full show notes of this episode, click here.

Dec 18, 2019

Casey Godwin gives us a detailed walkthrough through the elements of a proposal for a commercial office space and his advice on watch-out points.

We talk about:

- The process of creating a proposal before going into lease      negotiations.

- The elements included in the proposal

- The things the landlord will care a lot about and the things that you (the lessee) should care a lot about

- Casey’s recommended watch-outs based on his experience

- Common area factor, lease commencement date, abated rent, exclusive use, triple net vs. full service lease, signage, parking, security deposits and more.

For the full show notes of this episode, click here.

Dec 11, 2019

The guest in Episode 129 of the Everything Coworking Podcast guest is Kane Willmott, Co-Founder and CEO of iQ Offices.

 

In this episode, we talk about:

 

- Why brokers can be a lead source for coworking spaces

- Kane’s background as a broker

- An overview of IQ Offices

- How Kane got started and where he is today

- The WIFM for brokers sending leads to coworking spaces - Why should a broker choose to work with a coworking operator instead of creating their own brand within their building?

- How to find brokers and develop relationships with them - When brokers are not a fit for your space

- The core elements of creating a broker program for your space

For the full show notes of this episode, click here.

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