The guest on this podcast episode is Ben Wright, CEO and founder of Upsuite, an online platform to help individuals and teams find workspace.

You should list your space on Upsuite to get access to leads that don’t come through your own website or Google my Business website.

The other reason to pay attention to platforms like Upsuite is that they have access to North American demand data, transaction data and pricing data. They see macro trends that individual operators don’t have access to. Their published insights are invaluable. Make sure to check out the Upsuite blog.

In this episode we cover:

• Coworking/flex demand numbers by major markets (per Upsuite data)
• Which markets are “over-flexed” and under-flexed” based on “demand by location?” Overall, demand in Q1 across North America was up 21% creating a benchmark for operators to use to look at their own demand.
• Why people are going to the office? What drives people to leave their home office? How can operators leverage these insights for marketing messages? 
• Ben’s recommendation for product mix to match demand: Private offices + The living room you always wanted + Kitchen
• Why Ben thinks we’ll see a tremendous shift to management agreements
• Why Ben thinks the operators that survived the pandemic are here to stay.

Get the show notes here!

If you’re a coworking operator or soon-to-be one, you opened your coworking space because you wanted to offer your members a better way of working.

You want them to be…

• More productive
• More confident
• More clear on the next step in their business
• More focused
• Happier
• Healthier
• More connected….

But on your website, many of you sell them 10 day punch cards and dedicated desks.

If you are marketing a coworking space, you have two audiences - those that know what you're selling and those that don’t.

Your first audience is problem + solution aware.

Your second audience is maybe not aware that they have a problem, and not aware that you can solve it.

The solution needs to be clear to your potential member, not just to you.

You have no chance in succeeding if you are selling a solution that your end-user doesn’t know they need or doesn’t know that you sell.

On this podcast episode, I share two case studies from my mentor calls and some “clear messaging” and “confusing messaging” examples  from coworking websites.

Link to shownotes here

Mara Hauser is the CEO of 25N Coworking with locations outside of Chicago, Frisco, TX and Alexandria, VA. She is also Principal at Workplace Studio, a commercial interiors design firm.

Mara has a unique perspective of interior design expert and coworking space owner. I love to tap into her perspective periodically to share with my audience what’s new and what’s evolving.

Today, the focus is on evaluating your current offerings to determine what you might need to adjust as we get into full re-entry post-COVID19.

In this episode we cover:

1. A framework for reviewing your current offering and determining what you might need to adjust.
2. Opportunities to upsell things to your members that they need and value.
3. Some creative ideas for re-framing and marketing spaces that aren’t selling yet (like team offices!).

Get the show notes here!

Kris has deep industry experience - she started her flex office career at Regus, after 10 years in senior roles there, became President of Preferred Office Network for 7 years, and she’s now COO of Expansive, formerly Novel Coworking, formerly Level Office. I would like to call out that some of these transitions were spurred by relationships built at GWA conferences. In-person networking is magical - we can’t wait to get back to it!

I could talk shop with Kris for hours...but we had to narrow it down for today’s podcast. Here’s what we’re covering on this episode:

In this episode we cover:

1. Rebranding - not once but twice! Expansive, novel, level
2. The Expansive business model
3. How Expansive is shifting its product mix to serve today's customer needs
4. Expansive’s net promoter score and amazing GMB reviews
5. The unique Expansive company culture

Link to show notes here!