Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
In this episode, I recommend three books that will impact your coworking business or your entrepreneurial life.
Unreasonable Hospitality - The Remarkable Power of Giving People More than They Expect
Quit - The Power of Knowing When to Walk Away
Four Thousand Weeks - Time Management for Mortals
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Alathea Hankins is the VP of Operations at CommonDesk. She started as a part-time Community Manager after surviving six interviews and a happy hour to get the job.
Through Alaethea’s six-year tenure, CommonDesk has grown to 20+ locations and been acquired by WeWork.
In this episode we talk about:
….and more.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Peter Chee founded Thinkspace in 2008. He had bought a 40,000-square-foot building with his dad and wanted to re-create the collaborative environment he'd enjoyed during his startup days.
He turned half of the building into the original Thinkspace location. He now also leases space in Redmond, Washington for his 2nd location.
His spaces focus mostly on the tech startup community and are office heavy because that's what his members want... but they're also modern and community-focused.
Peter recently had some reckoning to do with himself about where to focus his time and he decided to get some perspective, he'd buy one-way flights to different cities until he was tired of being on the road. He worked from coworking spaces around the US for three months with a stopover in Chicago to run a marathon.
He shares his story, what's working today in his business model, and his unique approach to getting clarity on what's next.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
In today's business world, more and more people are working remotely. And while this can have its perks, it can also be quite isolating. That's why coworking spaces have become so popular in recent years. They provide a place for remote workers to come together, share ideas, and collaborate.
But what if you could take the concept of a coworking space one step further? That's what Ben Wales is doing with his new project, which combines a coworking space with a gym. By providing members with access to both physical and mental health facilities, Wales is hoping to create a space that will not only boost productivity, but also promote wellness.
So far, the response has been positive and Wales is optimistic about the future of his hybrid model.
Listen in to our conversation to hear Ben’s lessons learned in his first few months of business.
Resources: Please list these at the top of the Libsyn Show Notes
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Workspace Collective on Instagram
Chelsea Siver is the long-time Community Manager at Workspace Collective in Ocala, Florida.
She’s been in the role for just over three years and loves it because she gets to help people every day.
She shares:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
William’s email address: williamledmundson@gmail.com
William Edmundson brings a unique background to today’s coworking industry. He has roots in hospitality, he’s been deeply involved in C-Suite level operations and marketing for leading hotel and coworking franchise brands. William was recently the COO of Office Evolution, one of the largest operators in the coworking industry, and the Global Workspace Association Executive Director.
One of his passions, which grew out of the success he had with the system at Office Evolution and the GWA, is growing businesses using EOS.
In this episode, we get into:
Looking for simple software to run your coworking space that was built by coworking space operators for coworking space operators? Reach out to Proximity today
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
In this episode, I walk through a 9-step framework for 2023 planning for your coworking business.
If you'd like the accountability of planing with friends, join us for a two-part live workshop series in early December 2023.
If you are an Everything Coworking Academy member, you’ll get an invitation to the workshop via email.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
Scott Chambers is the COO of Pacific Workplaces. PAC (for short) has locations all over the San Francisco Bay Area and has recently expanded to Las Vegas, NV and Phonix, AZ.
Scott has been in the industry for 20 years.
I asked Scott to share his experience on how to grow a team to support location expansion while maintaining profitability. But we covered a number of topics including:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
We are well into Q4 with the end of 2022 right around the corner.
On this episode, we dive into three things you should get done before the end of the year:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
Dana Bergrenn opened her first coworking space, The Coop Cowork, in 2017 - 4,000 square feet of primarily offices with some community space. In December 2021, she closed her agreement for her second space which is just over 20,000 square feet.
We talk about:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
Coworking spaces have become a popular option for hosting events. These versatile venues can be easily customized to accommodate a wide range of events, from small team meetings to large corporate functions. These spaces offer several advantages over traditional event venues, such as hotel meeting rooms.
First, Coworking spaces are more flexible and can be customized to meet the specific needs of each event. Second, Coworking spaces are designed to promote collaboration and creativity, making events more productive and enjoyable. Finally, these spaces are typically more affordable than traditional event venues.
In this episode, we cover how Coworking spaces are an increasingly popular option for businesses of all sizes!
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
One important factor in determining the success of your coworking space is the real estate model you choose. There are three primary models for coworking spaces: lease, buy, and management agreement. Each option has its own pros and cons, so it's important to carefully consider your options before making a decision.
The lease model is often the simplest and most straight-forward option, but it also comes with the highest risk. If your coworking space doesn't succeed, you could be left with a large rent bill and no tenants.
The buy model gives you more control over your space and can be a great long-term investment, but it requires a significant amount of upfront capital.
The management agreement model is somewhere in between, giving you more flexibility than a lease but less control than owning your own property. Ultimately, there is no right or wrong answer when it comes to choosing a real estate model for your coworking business - it all depends on your specific situation and goals.
In this episode, we dive into each model and review the pros and cons.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
The Wing abruptly closed its doors a few weeks ago.
The lack of transition time for its members is one topic.
The other aspect to examine is how a brand now owned by the largest public flexible workspace brand, IWG (parent of Regus, SPACES and others), failed.
If you’ve only followed The Wing on social media and in the press, you might be surprised by their failure. They quickly built a compelling brand and a network of high-end, boutque, bespoke-designed spaces in major markets, and garnered a lot of press for their efforts and focus on girl power.
If you’ve run a coworking business and visited a Wing, you probably saw past the social media stories.
I visited two of their locations—one in Georgetown, Washington, D.C., and one in San Francisco.
I was a card-carrying member of the San Francisco location as of the San Francisco location for about a month. I joined in March 2020.
Our company accelerates the launch and growth of coworking spaces. We help operators decide how big their space should've and what their product mix should be based on their profit goals and access to startup capital. Unless someone joins our Coworking Startup School after they've signed a lease, we would strongly warn against 10,000 square feet of purely open plan seating, open on the weekends, staffed to the max, in high-rent districts.
Could the Wing succeed without COVID dragging down its balance sheet, and in about 2,000 square feet in first and second-tier markets? We think so.
We break down their breakdown on this episode.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Learn more about SUCCESS Space
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
Coworking has long been seen as a solution for the mobile worker, and that demand has only increased in recent years. coworking spaces offer a variety of membership plans that allow users to cowork when it's convenient for them, and businesses have coworking spaces to thank for an increase in productivity and creativity. However, the coworking landscape has shifted in the wake of the Covid-19 pandemic, and it's important for coworking businesses to adapt their models to fit the new market. SUCCESS Space is one such example, and their President Ted Laatz shares why they've gone with a unique approach that he believes will serve their customers well in the post-Covid world
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
Find Amy Toman on:
Amy Toman, works as a Local SEO Specialist for Digital Law Marketing, and she has her own business, Pet Sitter SEO (but she specializes in working with all small businesses).
She is also a Google Product Expert for Google Business Profiles. She spends her spare time volunteering to help business owners by answering their questions on the Google Business Profile forum.
In this conversation, Amy demystifies some of the top questions that coworking space owners have about protecting their Google Business Profiles if they allow their members to use their addresses for their own GBP listings.
Here are some questions that I posed to Amy:
What if...
- What do I do if I have a virtual member that signs up through a third party lead generator and I get a Google Business verification card in the mail from them...they have no signage, they haven't paid
- What if a member uses my address and then discontinues membership but their Google Business address is still active and they're still using my address?
- What if somehow someone using my address gets control of my Google Business listing and it becomes theirs? (I saw this happen to a very established operator)
What else should we know about protecting my Google Business Profile?
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
Taylor’s website - subscribe to his newsletter
Taylor’s offer for a free website audit: www.talemaker.ca/audit
Related Podcast Episodes:
Kevin Whelan’s podcast episode on Google Ads
Reuben Lau on the podcast talking about SEO and SEM
Taylor Mason is a marketing expert for the coworking industry. On this podcast episode, he shares his framework for auditing coworking websites to identify ways to improve them. He begins by explaining why an effective website is so critical for a coworking business. He then dives into his website audit framework, which includes aspects such as design, user experience, content, and SEO. He provides detailed explanations of each of these elements and offers tips on how coworking websites can improve in each area. Finally, he shares some general tips for optimizing coworking websites. This episode is packed with valuable information for anyone who wants to improve their coworking website.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
Taylor Mason (Content Marketing)
Libsyn Description/Show Notes:
Dan Wesson and Chelle Peterson are the co-founders The Post Workspaces in northwest Tucson.
The Post just celebrated its 2nd year anniversary. The Post has had a major comback after losing most of it’s pre-sold offices upon opening in March of 2020.
Dan and Chelle went through our Coworking Startup School™, are members of our Flight Group Academy, our Community Manager University and went through our Creative Coworking Partnerships course. You can get more info on these programs here.
When asked what they’d do differently on their next space, they responded “honestly, not much.” Not many first-time operators will say that…but Dan and Chelle were really intentional from the beginning about everything from their business model to their product mix, to their member wall.
In this episode, we talk about:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
Did you know….
A newsletter can be a simple and effective part of your marketing mix.
One simple, consistent format can serve both your existing members and your potential members (anyone on your email list that is not already a member).
On this episode, we cover:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form
Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.
In this episode, we’re diving into the ROI of organic social media for coworking spaces.
Social media may not be the best marketing tactic for coworking spaces.
Coworking spaces generate more revenue by:
Social media isn't the best marketing tactic to get these results.
Instead, focus on strategies that will directly boost your bottom line. For example, invest in online ads that target your ideal customer or offer discounts to members who refer new people to your space.
Write 1-2 monthly blog posts optimized for SEO to make sure you are found by active searchers.
Send consistent newsletters to your members and to your marketing list.
By spending your time and resources on more effective marketing tactics, you'll be more likely to see a positive return on investment for your coworking space.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
David Brown moved his family of 5 to London from North Carolina in 2019 and attempted to open his first coworking space in a London neighborhood in 2020. That didn’t go well until mid-2020 when neighborhood members needed Good Space and good community.
Here are my key takeaways from my conversation with David:
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
If you are working on a first location or an expansion, there are a few things you need to get right to position your coworking business for success.
Four of the most common mistakes that lead to space failure are decisions that are made before you even open a space. You can’t out-market or out-operate these mistakes.
Listen to the full episode for a deep dive into each mistake.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
The Everything Coworking Academy
Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
Fiona Mayor is the Founder at The Thrive Network. Director of Pop Media - Web Design & Social Media Agency.
She is also the Co-Chairperson of Flexible Workspace Australia.
We talk about:
- Her best lead source
- What’s selling today
- Her focus on meeting room revenue
- Why she doesn’t spend a lot of time on social media even though she’s a social media strategist
- Government support for Melbourne’s 15 minute city
- The next phase of Australia’s Flexible Workspace association