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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: 2022
Dec 28, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

In this episode, I recommend three books that will impact your coworking business or your entrepreneurial life.

Unreasonable Hospitality - The Remarkable Power of Giving People More than They Expect

Quit - The Power of Knowing When to Walk Away

Four Thousand Weeks - Time Management for Mortals

Dec 21, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

 

Alaethea Hankins on LI

Common Desk, a WeWork Company

 

Alathea Hankins is the VP of Operations at CommonDesk. She started as a part-time Community Manager after surviving six interviews and a happy hour to get the job.

Through Alaethea’s six-year tenure, CommonDesk has grown to 20+ locations and been acquired by WeWork.

In this episode we talk about:

  • How life has changed since the WeWork acquisition
  • The relentless focus on culture and customer experience that is part of the CommonDesk DNA
  • What it means to be a “DayMaker”
  • How the CommonDesk membership has changed post-COVID

….and more.

Dec 14, 2022

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Peter Chee on LI

Think Space

Peter Chee founded Thinkspace in 2008. He had bought a 40,000-square-foot building with his dad and wanted to re-create the collaborative environment he'd enjoyed during his startup days.

He turned half of the building into the original Thinkspace location. He now also leases space in Redmond, Washington for his 2nd location.

His spaces focus mostly on the tech startup community and are office heavy because that's what his members want... but they're also modern and community-focused. 

Peter recently had some reckoning to do with himself about where to focus his time and he decided to get some perspective, he'd buy one-way flights to different cities until he was tired of being on the road. He worked from coworking spaces around the US for three months with a stopover in Chicago to run a marathon.

He shares his story, what's working today in his business model, and his unique approach to getting clarity on what's next.

Dec 7, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Gina Schreck on LI

The Village Workspace

 

  • Gina Schreck is the owner of Village Workspace, a Coworking space in Centennial, Colorado that opened in March 2020.
  • The space has 30 offices in 11,000 square feet
  • She has always been entrepreneurial, starting her first business at age 23. 
  • Prior to opening her Coworking space, Gina ran a marketing agency for 26 years.
  • Gina's background in marketing has helped her to build a successful Coworking business by attracting customers and hosting events.
  • Not only is the Village Workspace a strong community, but it’s a bit of a family affair - Gina’s daughter is on her executive team :)
Nov 30, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Ben Wales on LI

The Wilderness website

In today's business world, more and more people are working remotely. And while this can have its perks, it can also be quite isolating. That's why coworking spaces have become so popular in recent years. They provide a place for remote workers to come together, share ideas, and collaborate. 

 

But what if you could take the concept of a coworking space one step further? That's what Ben Wales is doing with his new project, which combines a coworking space with a gym. By providing members with access to both physical and mental health facilities, Wales is hoping to create a space that will not only boost productivity, but also promote wellness. 

 

So far, the response has been positive and Wales is optimistic about the future of his hybrid model. 

 

Listen in to our conversation to hear Ben’s lessons learned in his first few months of business.

Nov 23, 2022

Resources: Please list these at the top of the Libsyn Show Notes

Follow Us on YouTube

 

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Chelsea Siver on LI

Workspace Collective Ocala

Workspace Collective on Instagram

 

Chelsea Siver is the long-time Community Manager at Workspace Collective in Ocala, Florida. 

She’s been in the role for just over three years and loves it because she gets to help people every day. 

She shares:

  • Some of the challenges of the job including remembering to take breaks and refresh herself. 
  • From her perspective, what makes a great Community Manager
  • How she handles a prospective member that doesn’t seem like a good fit for their community.
  • An inside look on how the team has scaled to two locations with one more on the way in 2023.
Nov 16, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Designed to Thrive in 2023

William Edmundson on LI

William’s email address: williamledmundson@gmail.com

Traction the book

What the Heck is EOS?

Global Workspace Association

Rocketfuel

 

William Edmundson brings a unique background to today’s coworking industry. He has roots in hospitality, he’s been deeply involved in C-Suite level operations and marketing for leading hotel and coworking franchise brands. William was recently the COO of Office Evolution, one of the largest operators in the coworking industry, and the Global Workspace Association Executive Director.

 

One of his passions, which grew out of the success he had with the system at Office Evolution and the GWA, is growing businesses using EOS. 

 

In this episode, we get into:

  • William’s unique background combining hospitality, franchising, and coworking
  • A couple of case studies on the success he’s had applying the EOS to coworking businesses
  • What size/stages of businesses can benefit from EOS
  • How EOS can help keep visionary founders focused on driving results
Nov 9, 2022

Looking for simple software to run your coworking space that was built by coworking space operators for coworking space operators? Reach out to Proximity today


Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

In this episode, I walk through a 9-step framework for 2023 planning for your coworking business. 

If you'd like the accountability of planing with friends, join us for a two-part live workshop series in early December 2023. 

If you are an Everything Coworking Academy member, you’ll get an invitation to the workshop via email.

Nov 2, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Oct 26, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

Scott Chambers on LI

Pacific Workplaces

Scott Chambers is the COO of Pacific Workplaces. PAC (for short) has locations all over the San Francisco Bay Area and has recently expanded to Las Vegas, NV and Phonix, AZ.

Scott has been in the industry for 20 years.

I asked Scott to share his experience on how to grow a team to support location expansion while maintaining profitability. But we covered a number of topics including:

  1. What he’s  most excited about 20+ years into this business?
  2. What the PAC portfolio looks like - size, product mix, locations, etc.
  3. What the PAC team structure look like at the location level.
  4. What the PAC team structure looks like at the corporate level.
  5. The systems the PAC team has in place to stay focused on their goals.
  6. Some of the things they do to build a strong culture including their quarterly manager meetings adn their annual PAC day.

 

Oct 19, 2022

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

 

We are well into Q4 with the end of 2022 right around the corner.

On this episode, we dive into three things you should get done before the end of the year:

  1. Make sure you have an automatic rate increase in your (office) membership agreements. 
  2. Do a competitive pricing analysis so that you can compare price/seat across different offerings (flex desks, dedicated desks, small offices, large offices) and decide your pricing strategy for 2023.
  3. Determine what revenue stream you will focus on in 2023 and work it into your annual planning. Dedicate time and budget to invest in building up your virtual office program or your meeting room revenue.
Oct 12, 2022

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form


Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

Dana Bergrenn on LI

The Coop Coworking

 

Dana Bergrenn opened her first coworking space, The Coop Cowork, in 2017 - 4,000 square feet of primarily offices with some community space. In December 2021, she closed her agreement for her second space which is just over 20,000 square feet. 

We talk about:

  • What her mindset was when she grew her coworking business from 4,000 feet to a total of 24,000 feet.
  • How she structured her real estate deal for her first location to include equity in the building
  • How the real estate market has shifted in Las Vegas from 2017 to 2022 and how that has impacted her business.
  • How she’s learning to delegate now that she requires team members to run her business.
Oct 5, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

 

Coworking spaces have become a popular option for hosting events. These versatile venues can be easily customized to accommodate a wide range of events, from small team meetings to large corporate functions. These spaces offer several advantages over traditional event venues, such as hotel meeting rooms. 

First, Coworking spaces are more flexible and can be customized to meet the specific needs of each event. Second, Coworking spaces are designed to promote collaboration and creativity, making events more productive and enjoyable. Finally, these spaces are typically more affordable than traditional event venues. 

In this episode, we cover how Coworking spaces are an increasingly popular option for businesses of all sizes!

Sep 28, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

One important factor in determining the success of your coworking space is the real estate model you choose. There are three primary models for coworking spaces: lease, buy, and management agreement. Each option has its own pros and cons, so it's important to carefully consider your options before making a decision. 

 

The lease model is often the simplest and most straight-forward option, but it also comes with the highest risk. If your coworking space doesn't succeed, you could be left with a large rent bill and no tenants. 

 

The buy model gives you more control over your space and can be a great long-term investment, but it requires a significant amount of upfront capital. 

 

The management agreement model is somewhere in between, giving you more flexibility than a lease but less control than owning your own property. Ultimately, there is no right or wrong answer when it comes to choosing a real estate model for your coworking business - it all depends on your specific situation and goals.

 

In this episode, we dive into each model and review the pros and cons.

Sep 21, 2022

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

 

The Wing abruptly closed its doors a few weeks ago.

The lack of transition time for its members is one topic.

The other aspect to examine is how a brand now owned by the largest public flexible workspace brand, IWG (parent of Regus, SPACES and others), failed.

If you’ve only followed The Wing on social media and in the press, you might be surprised by their failure. They quickly built a compelling brand and a network of high-end, boutque, bespoke-designed spaces in major markets, and garnered a lot of press for their efforts and focus on girl power.

If you’ve run a coworking business and visited a Wing, you probably saw past the social media stories.

I visited two of their locations—one in Georgetown, Washington, D.C., and one in San Francisco.

I was a card-carrying member of the San Francisco location as of the San Francisco location for about a month. I joined in March 2020.

Our company accelerates the launch and growth of coworking spaces. We help operators decide how big their space should've and what their product mix should be based on their profit goals and access to startup capital. Unless someone joins our Coworking Startup School after they've signed a lease, we would strongly warn against 10,000 square feet of purely open plan seating, open on the weekends, staffed to the max, in high-rent districts.

Could the Wing succeed without COVID dragging down its balance sheet, and in about 2,000 square feet in first and second-tier markets? We think so.

We break down their breakdown on this episode.

Sep 14, 2022

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

  1. The profits from your coworking space are usually highly correlated to the size of your coworking space…until your supply is too large for your market demand.
  2. Smaller spaces can be more profitable with diversified revenue streams such as business identity packages, events, f&B offerings (uber eats originator)  and specialized/niche memberships
  3. Smaller spaces don’t work for management agreements. If the LL is trying to beat market rent, but has to pay out a management fee in addition to paying the opex….the premium to market rent is not usually high enough to make it work.
  4. If you are running a small space and you are getting to your take-home pay goal by being the community manager, make sure that it makes sense for you to be doing that job. 1) I hope you love it if you’re doing it. 2)  The community Manager role is generally a $20-$27/hour job. If you can make more per hour, you should consider doing something else. Example - all of the space owners that run other businesses.
  5. It’s hard to create the diversity of workspaces that people want in a small space. The intentional design will matter a lot.
Sep 7, 2022

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

SUCESS Space Youtube channel

Ted Laatz on LI

Learn more about SUCCESS Space

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form


Learn more about SUCCESS Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

 

Coworking has long been seen as a solution for the mobile worker, and that demand has only increased in recent years. coworking spaces offer a variety of membership plans that allow users to cowork when it's convenient for them, and businesses have coworking spaces to thank for an increase in productivity and creativity. However, the coworking landscape has shifted in the wake of the Covid-19 pandemic, and it's important for coworking businesses to adapt their models to fit the new market. SUCCESS Space is one such example, and their President Ted Laatz shares why they've gone with a unique approach that he believes will serve their customers well in the post-Covid world

Aug 31, 2022

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

 

Find Amy Toman on:

LinkedIn

Her bio

on Twitter

 

Amy Toman,  works as a Local SEO Specialist for Digital Law Marketing,  and she has her own business, Pet Sitter SEO (but she specializes in working with all small businesses).

 

She is also a Google Product Expert for Google Business Profiles. She spends her spare time volunteering to help business owners by answering their questions on the Google Business Profile forum. 

 

In this conversation, Amy demystifies some of the top questions that coworking space owners have about protecting their Google Business Profiles if they allow their members to use their addresses for their own GBP listings.

 

Here are some questions that I posed to Amy:

  1. Can I let members use THE SAME address as mine for their GMB listing? 
  2. Businesses that don’t need a commercial address
  3. Is there a risk that our listings get taken down if they are duplicate addresses or does Google understand?
  4. What does Google require of the member company (and me) for the listing to be legit? Do they need to spend time in the space? Do they need signage? What if they are virtual members that are not actually ever in the space?
  5. How does Google enforce its rules? 
  6. What are the consequences for me as an owner if I don't follow Google's rules? What about the member using my address?

What if... 

- What do I do if I have a virtual member that signs up through a third party lead generator and I get a Google Business verification card in the mail from them...they have no signage, they haven't paid

- What if a member uses my address and then discontinues membership but their Google Business address is still active and they're still using my address?

- What if somehow someone using my address gets control of my Google Business listing and it becomes theirs? (I saw this happen to a very established operator)

What else should we know about protecting my Google Business Profile?

Aug 24, 2022

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

 

Taylor on LinkedIn

Taylor’s website - subscribe to his newsletter

Taylor’s offer for a free website audit: www.talemaker.ca/audit

 

Related Podcast Episodes:

 

Kevin Whelan’s podcast episode on Google Ads

Reuben Lau on the podcast talking about SEO and SEM

 

Taylor Mason is a marketing expert for the coworking industry. On this podcast episode, he shares his framework for auditing coworking websites to identify ways to improve them. He begins by explaining why an effective website is so critical for a coworking business. He then dives into his website audit framework, which includes aspects such as design, user experience, content, and SEO. He provides detailed explanations of each of these elements and offers tips on how coworking websites can improve in each area. Finally, he shares some general tips for optimizing coworking websites. This episode is packed with valuable information for anyone who wants to improve their coworking website.

Aug 17, 2022

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

 

The Post Workspaces

Dan Wesson on LI

Chelle Peterson on LI

Taylor Mason (Content Marketing)

 

Libsyn Description/Show Notes:

Dan Wesson and Chelle Peterson are the co-founders The Post Workspaces in northwest Tucson.

The Post just celebrated its 2nd year anniversary. The Post has had a major comback after losing most of it’s pre-sold offices upon opening in March of 2020.

Dan and Chelle went through our Coworking Startup School™, are members of our Flight Group Academy, our Community Manager University and went through our Creative Coworking Partnerships course. You can get more info on these programs here.

When asked what they’d do differently on their next space, they responded “honestly, not much.” Not many first-time operators will say that…but Dan and Chelle were really intentional from the beginning about everything from their business model to their product mix, to their member wall.

In this episode, we talk about:

  • How they got into coworking to solve a problem on a first-floor Class A building.
  • What their partnership structure looks like with their landlord.
  • Who they serve in their suburban Tucson area and how they designed a space with their ideal member in mind.
  • How they’ve added suites to their offerings - that act as normal tenants, but have access to the Post (in their 90,000 feet Class A building).
  • How they’ve successfully used FaceBook ads to market their  memberships
  • Their commitment to content marketing and how that’s served their business
  • Their recent Community Manager hire from the hospitality industry and how that’s served their business.
  • Why private, part-time offices are generating a significant premium over a typical office
Aug 10, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

 

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.




Did you know….

 

  • A typical buyer requires 6-7 touch points before a sale.
  • Your organic social media reach is only10% of your audience
  • Your marketing newsletter open rate should be above 20%...ideally much higher with a “clean” list

 

A newsletter can be a simple and effective part of your marketing mix.

 

One simple, consistent format can serve both your existing members and your potential members (anyone on your email list that is not already a member).

 

On this episode, we cover:

  • Why newsletters should be an effective part of your marketing mix
  • Who should get your newsletter
  • What should go in your newsletter
  • How often to send your newsletter.
Aug 3, 2022

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Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

To be featured in the Noumena community and give your members access to a whole library of entrepreneurial resources and financial education programming, all at no cost to you by the way, visit noumena.pro/coworking to fill out an interest form

Learn more about Success Space, a coworking franchise model with three revenue streams; recurring and on-demand revenue from coworking memberships, a full-service cafe, and Success Certified business coaching.

In this episode, we’re diving into the ROI of organic social media for coworking spaces.

 

Social media may not be the best marketing tactic for coworking spaces. 

 

Coworking spaces generate more revenue by: 

  1. Adding more members
  2. Getting each member to spend more with them, or 
  3. Getting members to stay longer. 

 

Social media isn't the best marketing tactic to get these results. 

 

Instead, focus on strategies that will directly boost your bottom line. For example, invest in online ads that target your ideal customer or offer discounts to members who refer new people to your space. 

 

Write 1-2 monthly blog posts optimized for SEO to make sure you are found by active searchers.

 

Send consistent newsletters to your members and to your marketing list.

 

By spending your time and resources on more effective marketing tactics, you'll be more likely to see a positive return on investment for your coworking space.

Jul 27, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Good Space

Groundworks

David Brown on LinkedIn

 

David Brown moved his family of 5 to London from North Carolina in 2019 and attempted to open his first coworking space in a London neighborhood in 2020. That didn’t go well until mid-2020 when neighborhood members needed Good Space and good community.

 

Here are my key takeaways from my conversation with David:

  1. He had a clear vision of what he wanted to create and didn’t waiver
  2. The success of Good Space (in terms of attracting members) is part art and part science. David and his team have a deep focus on building relationships with their 112 members. They want their members to feel seen and known in their space. They also pulled off that je ne sais quoi that you sense when you walk into a space that is “for you.” The vibe, the design, the coffee, the lighting.
  3. David and his team are intentional about what they’re creating. They take time to zoom out and reconnect with their mission and values.
  4. They make decisions based on their mission and values. He gave a great example around phone booths. More phone booths would get used, but would not align with the culture they have built.
  5. A lease on a small space is challenging, even with 112 members. David’s real estate structure going forward will be creating partnerships with landlords.
  6. David broke the week up into percentages and put pressure on the 28% that is Saturday + Sunday to earn their keep. They go all-in on evening and weekend events of all shapes and sizes and their event revenue is a significant and growing portion of their overall revenue.
Jul 20, 2022

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Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

If you are working on a first location or an expansion, there are a few things you need to get right to position your coworking business for success.

 

Four of the most common mistakes that lead to space failure are decisions that are made before you even open a space. You can’t out-market or out-operate these mistakes.

  1. The location and/or product mix don’t align with the demand in your market and your ideal customer avatar
  2. The real estate deal is bad. The buildout is too expensive, your free rent period is too short, and your rent is too high.
  3. Your space is too small to align with your profit goals.
  4. You’re not capitalized well enough to get through the fill-up phase.
  5. You don’t have a marketing budget (this is the easiest problem to solve).

Listen to the full episode for a deep dive into each mistake.

Jul 13, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Fiona Mayor on LI

The Thrive Network

Flexible Workspace Australia

Thrive’s Instagram Grid

Fiona Mayor is the Founder at The Thrive Network. Director of Pop Media - Web Design & Social Media Agency. 

She is also the Co-Chairperson of Flexible Workspace Australia.

 

We talk about:

- Her best lead source

- What’s selling today

- Her focus on meeting room revenue

- Why  she doesn’t spend a lot of time on social media even though she’s a social media strategist

- Government support for Melbourne’s 15 minute city

- The next phase of Australia’s Flexible Workspace association

 

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