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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: March, 2024
Mar 27, 2024

This episode explores how we might apply some examples of hospitality to elements of hospitality offered at a coworking space.

Episode Highlights:

  • Introduction to Hospitality in Coworking: We kick things off by exploring why hospitality is just as crucial in our coworking spaces as it is in the hotel industry. It's about creating experiences that stick and spaces where people feel truly welcomed.

  • A Personal Tale of Hotel Hospitality: I share my own story of incredible service during a hotel stay - from the effortless help with finding the best local sandwiches to sorting out ski rentals and even snagging a ride to the airport. It was service with a smile, but more importantly, it was personal and responsive.

  • Drawing Parallels: How do these moments of thoughtful hospitality translate to the coworking world? We dive deep into the similarities between the services provided by hotels and those we can offer in coworking spaces. It’s all about elevating the member experience.

  • Lessons for Coworking Spaces: Learn how we can apply these hotel hospitality hacks to make our coworking spaces more responsive, personable, and ultimately, more successful. From communication tools to staff training and creating personalized member experiences, we cover it all.

Resources Mentioned in this Episode:

Interview with Grant Barnhill, CEO of Shift Workspaces

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School 

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

 

Mar 21, 2024

Are you leveraging the full potential of digital ads for your coworking space? Dive into our latest episode where we decode the mysteries of Google vs. Facebook ads, tailored specifically for coworking entrepreneurs. Discover which platform aligns best with your marketing goals, whether you're targeting active searchers or building brand awareness. Plus, get insider tips on using the Facebook Ads Library to spy on competitors’ strategies!

🔑 What You'll Learn:

  • The unique advantages of Google and Facebook ads for coworking spaces

  • How to capitalize on user intent to tailor your ad strategy

  • Practical tips and case studies on crafting winning ad campaigns

Perfect for coworking space owners ready to elevate their digital marketing game. Tune in now and turn those ad dollars into memberships!

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Mar 13, 2024

John Egan Director of Operations at Lucid Private Offices, shares:

  • His approach to hiring, including specific questions he asks

  • How he screens for “joy” in his hiring process

  • How his career as a Camp Director and an Insurance Advisor prepared him for his role at Lucid Private Offices

Resources Mentioned in this Episode:

John's LinkedIn profile

Lucid Private Offices website

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Mar 6, 2024

This episode is all about testing the conversion rate on your offer/landing page before scaling up the traffic to the campaign. We talk about:

  • The Importance of Marketing Conversion for Coworking Spaces: We define marketing conversion in the context of coworking spaces and discuss the significance of setting clear conversion goals for each campaign.

  • Landing Pages Explained: Discover what a landing page is, its role in your marketing strategy, and best practices for creating landing pages that convert.

  • Best Practices for Effective Landing Pages: Learn the key elements of high-converting landing pages, including clear headlines, compelling calls to action, benefit-oriented copy, high-quality imagery, social proof, mobile optimization, and the importance of speed.

  • Introduction to Testing and Optimization: Understand the basics of A/B testing and other optimization methods to improve your marketing campaigns' conversion rates.

  • A Case Study on Facebook Ads: We walk through a hypothetical case study of a coworking space testing its Facebook ad campaigns, emphasizing the importance of starting with a small budget and gradually increasing spend based on performance.

  • Key Metrics to Watch: Learn about the crucial performance indicators for digital marketing in the coworking sector, such as cost per lead, conversion rate, and return on ad spend (ROAS).

  • Scaling Up Successful Marketing Efforts: Tips on how to scale your marketing efforts once you've identified successful strategies, including reallocating budget and exploring new platforms.

Episode Resources:

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

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