Marc Blum redeveloped his 80,000 square foot building for commercial office use. He built out all eight floors for Spaces, an IWG brand of coworking. Spaces filed for bankruptcy less than 6 months after moving into the space (during COVID-19).
Marc had a dilemma on his hands.
Should he/could he find another tenant? Should he run the flex office model himself? Should he find a partner?
Enter Adam Showalter and the rest is history. They share the story of how they converted the Spaces buildout to their own flexible office offering, gave the building a brand and became a leader in the evolution of the commercial office world.
Coworking space owners wear a lot of hats. "Content Marketer" is one of those hats that often times doesn't get worn as much as it should.
Creating relevant, consistent content can be challenging for owners and Community Managers.
Taylor Mason shares his perspective on where to start, where to focus and what to measure to see the ROI of content marketing.
It's summer in the northern hemisphere, so your coworking space is likely getting quiet as parents deal with summer camp schedules, kids at home, family vacations, and more time off in general.
While we're all celebrating the reclaimed freedom to move about the country, we cringe at a quiet coworking space. Distract yourself by doing the work now to welcome back members and top off your membership in the fall.
On this episode, we cover 6 summer to-do's that will have a fall ROI when it comes to member acquisition and retention.
Saltbox recently raised $10 million to fund their co-warehousing expansion.
Saltbox provides purpose-built spaces for entrepreneurs with physical goods. This model is a sister to coworking - with overlapping value propisition and services provided.
Zubin, Canteenwalla, their COO, shares his perspective on their customer acquisition approach, their ideal customer, their expansion strategy through management agreements, and more.
The guest on this episode is Franco Faraudo, co-founder of Propmodo. Propmodo deciphers and defines trends for commercial real estate professionals through a combination of news, research, events, and marketing services.
I reached out to him after reading an early April article he published entitled: Underwriting Flexibility: How and why flexible offices should change the way we value buildings
In this episode we cover: