This episode’s guests are two power-house C-suite women who met in Tucson and decided they wanted to bring community-focused coworking to downtown Tucson's oldest and most coveted neighborhood.
Gina and Katina were students in our Coworking Startup School. They’re also members of our Flight Group program and their Community Manager, Alex, is in our Community Manager University program.
Gina Catalano is a fractional COO for growth minded entrepreneurs and companies - the CEO's "Swiss Army Knife."
Katina Koller is an EOS Implementer and Vistage Group Chair.
Here’s why I think you’ll enjoy their story: They took on the passion project of re-developing a downtown historical landmark that most called “a teardown.”
- They started their business with an MVP - a 1500 square foot space that allowed them to learn how to attract their ideal members, and how to operationalize their business before building out their flagship location across the street.
- They learned along the way that their Ideal Community Avatar isn’t someone that does a type of work or lives in a certain neighborhood, but that the common thread across their members is more about a value system.
- They hired a rockstar community manager that takes ownership of the space so that they can still run their other businesses
- They have worked together to stay positive and focused even while opening a coworking and events space in the heart of a global pandemic.
- They have also remained intentional and goal-focused during this crisis and sold out all of their offices in less than 60 days.