In this episode, I do a problem-solving session with Anthony Vetesse of Synchronous Solutions Coworking in Detroit.
He reached out and asked for some help figuring out why he can sell his open space memberships all day long but struggles with his offices so I invited Anthony on to work through this in real-time and record it so we could share it with you.
We go through a review of the Detroit coworking market, his unique location and culture, the health of his community, his core member profile, his product mix, his pricing, his marketing tactics and where we think his sales funnel could be improved to help solve the problem.
See more here.
This is the final episode in a three-part series on the Coworking Sales Funnel. If you missed episode #84 and #85, make sure to go back and listen.
In this last episode of the three-part series I cover:
See the full blog post here.
This is the second episode in a three-part series on the Coworking Sales Funnel.
If you missed episode #84, make sure to go back and listen.
Make sure to tune in next week for episode #86 for the third and final episode of this series.
In this second episode of the three-part series I cover:
>Converting website visitors into tours.
>Leakage points in this section of the sales funnel - the most common reasons you're losing prospective members at this stage of the sales process and how you can plug those leaks.
>An illustration of sales funnel leaks with Anna from Atlanta.
This is the first episode in a three-part series on the Coworking Sales Funnel.
There’s a lot to cover on this topic and I want to keep it digestible. So make sure you tune in next week for episode #85 for the second part of this series.
In this first episode of the three-part series I cover:
>Does your product mix support your pro-forma forecast and expectations? If not, suggestions for how to adjust.
>An overview of the Coworking Sales Funnel - start with the end in mind - what's your end goal for the space? Then we work back up through the funnel to make sure all of the steps in your sales process drive toward your goal.
>The top of the sales funnel - how to drive relevant visitors to your website.
See the full blog post at www.everythingcoworking.com under Coworking Resources/Blog