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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owns coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is also the Executive Director of the Global Workspace Association.
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Now displaying: August, 2018
Aug 29, 2018

In this episode, I do a problem-solving session with Anthony Vetesse of Synchronous Solutions Coworking in Detroit.

He reached out and asked for some help figuring out why he can sell his open space memberships all day long but struggles with his offices so I invited Anthony on to work through this in real-time and record it so we could share it with you.

We go through a review of the Detroit coworking market, his unique location and culture, the health of his community, his core member profile, his product mix, his pricing, his marketing tactics and where we think his sales funnel could be improved to help solve the problem.

See more here.

Aug 22, 2018

This is the final episode in a three-part series on the Coworking Sales Funnel. If you missed episode #84 and #85, make sure to go back and listen.

In this last episode of the three-part series I cover:

  • What you can do to get your scheduled tours to actually show up for tours.
  • The DNA of the coworking space tour experience.

  • The tour follow-up process.

 

See the full blog post here.

 

Aug 15, 2018

This is the second episode in a three-part series on the Coworking Sales Funnel.

If you missed episode #84, make sure to go back and listen.

Make sure to tune in next week for episode #86 for the third and final episode of this series.

In this second episode of the three-part series I cover:

>Converting website visitors into tours.

>Leakage points in this section of the sales funnel - the most common reasons you're losing prospective members at this stage of the sales process and how you can plug those leaks.

>An illustration of sales funnel leaks with Anna from Atlanta.

Get the full show notes here!

Aug 8, 2018

This is the first episode in a three-part series on the Coworking Sales Funnel.

There’s a lot to cover on this topic and I want to keep it digestible. So make sure you tune in next week for episode #85 for the second part of this series.

In this first episode of the three-part series I cover:

>Does your product mix support your pro-forma forecast and expectations? If not, suggestions for how to adjust.

>An overview of the Coworking Sales Funnel - start with the end in mind - what's your end goal for the space? Then we work back up through the funnel to make sure all of the steps in your sales process drive toward your goal.

>The top of the sales funnel - how to drive relevant visitors to your website.

See the full blog post at www.everythingcoworking.com under Coworking Resources/Blog

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