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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owns coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is also the Executive Director of the Global Workspace Association.
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Now displaying: October, 2016
Oct 12, 2016

Wendy Spreenberg, President and Founder of SITE RESolutions, goes through a SWOT Analysis for experienced shared space operators in a rapidly evolving market. 

 

 

Oct 6, 2016

This week we talk to Rick Mulready, host of the Art of Paid Traffic podcast.

In our intro, Rick shares his experience working in a shared workspace in San Diego. 

Rick covers:

  • An overview of the benefits of FB ads to local business owners
  • Examples of clients he's worked with that have had incredible success with local Facebook Ads (including a roofer!)
  • How local targeting works on Facebook
  • Ideas for lead magnets
  • How you can easily do impactful video ads for Facebook (100 million hours of video is being consumed on FB every single day!)
  • Ideas for video ad copy for shared workspaces
  • How to think through a simple sales funnel: ad/offer/opt-in/follow-up before jumping into writing your ad copy
  • The idea that you have to test, test, test!

View the full show notes here.

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