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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owns coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is also the Executive Director of the Global Workspace Association.
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Now displaying: November, 2018
Nov 28, 2018

This week, Kevin Whelan has deep expertise in marketing that he is applying to Coworking Spaces. I have been working with Kevin on some strategic projects for the Global Workspace Association and Kevin is the outsourced CMO for IQ Office Suites, a coworking space with 5 locations in Toronto and Vancouver.

I've been really impressed with Kevin's deep marketing expertise and his application of them to the coworking industry and was thrilled when he agreed to share his advice on how to approach Google Ads.

This episode covers:

  • Should you use Google Ads
  • The three key benefits to Google Ads vs. other forms of marketing
  • An overview on Google Ads and how they work - How to create a budget for your ad spend
  • Why you need to hire Google Ads specialists (and not do it yourself)
  • How to optimize your website for conversions
  • How to measure your results and track return on investment

Get the full show notes at www.everythingcoworking.com/97

Nov 14, 2018

Michelle Bodick, Managing Director of Sales and Marketing for the Americas at Instant Offices shares their research which reports that 68% of the coworking market is run by independent operators.

Instant has a strong research group that frequently publishes industry data. As business owners, we all love data that helps us learn more about where we sit in the industry and where things are going to help us make better decisions.

The Instant Offices report is full of industry stats and perspective. If you're looking for stats for your investor deck, this is a great resource.

Get the full show notes here.

Nov 7, 2018

Sometimes we commit to something verbally but don't think about the workflow required to get there. What actions do we need to take? What behavior do we need to model? What language do we need to use to commit to that goal?

This episode dives into a personal experience I had recently that left me reflecting on what I commit to publicly and whether my actions are aligned to those goals. 

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