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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owns coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is also the Executive Director of the Global Workspace Association.
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Now displaying: 2016
Oct 12, 2016

Wendy Spreenberg, President and Founder of SITE RESolutions, goes through a SWOT Analysis for experienced shared space operators in a rapidly evolving market. 

 

 

Oct 6, 2016

This week we talk to Rick Mulready, host of the Art of Paid Traffic podcast.

In our intro, Rick shares his experience working in a shared workspace in San Diego. 

Rick covers:

  • An overview of the benefits of FB ads to local business owners
  • Examples of clients he's worked with that have had incredible success with local Facebook Ads (including a roofer!)
  • How local targeting works on Facebook
  • Ideas for lead magnets
  • How you can easily do impactful video ads for Facebook (100 million hours of video is being consumed on FB every single day!)
  • Ideas for video ad copy for shared workspaces
  • How to think through a simple sales funnel: ad/offer/opt-in/follow-up before jumping into writing your ad copy
  • The idea that you have to test, test, test!

View the full show notes here.

Sep 7, 2016
Guest: Tom Conroy, President of Yankee Candle Scent Systems
 
This week my guest is Tom Conroy, President of Yankee Candle Scent Systems. We talk about the evolution of scent technology, the impact on member experience and how to get your own custom scent for your shared workspace.
 
Yankee Candle Scent Systems is at the intersection of member experience and Internet of Things. Using fragrance to enhance an environment is not a new idea, but using it as a communications medium to reach consumers or guests with a concise brand message requires new technology to delver.
 
Read the full show notes here.
 
 
Aug 26, 2016

Melissa is trained as an architect (both undergrad and graduate). She learned that art is differentiated from architecture by occupancy. She thinks of architecture is the art and science of occupancy. She’s spent her career transitioning from the technical parts of architecture to the part of the building that impacts the person/human/culture/interactions that are made possible by what’s carved out by architecture.

She consults primarily with corporations and helps them make workplace policy decisions that really impact their workforce. But she considers workspace to be anywhere that people work, from hospitals to schools to traditional office buildings.

Spaces that are highly occupied are serving people’s needs

Underutilization can indicate not that people don’t need space but that that particular space isn’t serving the occupant group

She believes in “fail fast” facilities management - test work environments. If they aren’t used, they aren’t working so swap it out. She sees the coworking industry as participating in this test environment - being very consumer-focused and letting the user “vote with their feet” for what works.

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Aug 17, 2016

In the episode number, 33 of Everything Coworking Podcast, Jamie Russo and Dawson Williams discuss:

  • How listening to operators made a difference while brokers were a negative topic in coworking.

  • How a lease is important for your business.

  • What are the common mistakes operators make when getting into leasing business.

  • How getting general is not always a good idea.

  • Why you have to pay attention to details on every lease.

  • How having a flexibility to expand and contract is a must have for a coworking business.

  • Why factoring in pass-throughs and operating expenses into coworking business models is important.

  • How having conversations with your broker for joint adventures is great idea.

  • The benefits of using a broker.

  • Why Dawson is excited about Data and the information it provides.

  • Why is it important to be sensitive and start measuring what kind of people are coming into your space.

  • How knowing about the competition can be of great value.

  • Why all operators on real estate side need to be conservative about modeling.

  • The outlook of coworking over the next three to five years.

 

Apr 12, 2016

This episode features Chris Holt, co-founder of TechArtista in St. Louis, Missouri.

Chris shares his experience on expanding his space over time and adding member-driven services such as a Movement Lab, a hair studio, a photography studio and a maker's space.

Get the full show notes here.

Mar 30, 2016

Welcome to Episode #31 of the Everything Coworking Podcast!

This episode is brought to you by the Global Workspace Association.

In this episode, Craig Baute, founder of Creative Density, a coworking space in Denver, shares his experience around how to cultivate community in a shared workspace. He gives some tips on how to facilitate without going overboard. This episode and our next episode, #32, focus on facilitating community in a shared workspace. I created a downloadable cheat sheet with a list of tips and insights shared by our guests, Craig in this episode, and Chris Holt from Tech Artista in the next episode.

To get the cheat sheet, text GWA2016 to 44222, and then follow the instructions on your phone.

Enjoy our conversation!

 

Full Show Notes

Mar 21, 2016

In this episode, I chat with Natalie Grasso, Senior Editor for Work Design Magazine. We talk about workplace trends and their new event series on exploring choice in the workplace. Natalie shares some learnings from the first two events in Washington DC and Seattle. The series continues in Chicago in April and another event in June in Washington DC.

Enjoy our conversation!

Read the full show notes here.

Mar 15, 2016

Welcome to the Everything Coworking Podcast #29!

Today I spoke with Mike Lanni and Colin Bovet. Mike is Head of Key Accounts for Enplug and Colin is Head of Marketing at Enplug. We talk about the idea that workspace members are experiencing unprecedented levels of technology that connect, simplify and enhance their experience. They will expect this level of experience in a workspace. Enplug has a dummy-proof digital signage solution that puts IT guys out of business. We talk about trends they're seeing in the marketplace and what types of content workspaces communicate to build community.

Enjoy our conversation!

Read the full show notes here.

Mar 9, 2016

Dale Hersowitz predicts how the Internet of Things will have a major impact on the way shared workspaces are run and on the member experience. 

See the full show notes here!

Mar 3, 2016

Keith Warner, Managing Partner for Pacific Workplaces, shares how the company, which has 16 locations in the Bay Area, has changed their name, the titles of their client-facing staff as well as their space design to experiment with the open-plan coworking model. If you are a traditional serviced office space thinking about making some updates this episode is for you. Enjoy!

 See the Full Show Notes Here!

Feb 24, 2016

Welcome to the Everything Coworking Podcast #26! Today I spoke with Mike LaRosa who is the founder and publisher of Coworkaholic.  We are doing our 2nd annual 2016 trend report. Mike is reporting from Bali where he is helping out with the Coworking Unconference Asia (GCUC) which is happening February 24-28, 2016.  We are actually not going to talk about the conference today. Coworkaholic and Deskmag just issued a 2016 Coworking Trends Report based on data they received from a survey they received in the fall, but Mike was in charge of the trend part of the report.

 

See the Full Show Notes Here!

Feb 6, 2016

In this episode we talked about new concepts and new developments in the coworking world. The episode is brought to you by the Global Workspace Association.

Enjoy the show!

See the full show notes here!

Jan 28, 2016

Welcome to the Everything Coworking Podcast #24!

Today I spoke with Aalap Shah. Aalap is the founder of SoMe, a Chicago-based digital marketing company. He has worked in the online, retail, and service sectors, and knows what it takes to market and succeed in our increasingly digital world.  

See the full show notes here!

Jan 4, 2016

Welcome to the Everything Coworking Podcast #23!

Today I talk with Evan Oder, founder of FindWorkspaces.com. I met Evan at the annual Global Workspace Association Conference last month in Denver. His company was an exhibitor and they were catching the attention of those of us that wake up at night in a cold sweat worrying about our organic search rankings in Google. And if you’re not in that camp, you should be! Enjoy the episode!

See the full show notes here!

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