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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owns coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is also the Executive Director of the Global Workspace Association.
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Now displaying: June, 2018
Jun 27, 2018

I generally see two types of mindset out there on opening a coworking space. There are the folks that will start selling the story to anyone who will listen before they’ve even signed a lease. Then there are the folks that want to get the space built, furnished and wrapped up on a bow before they start touring potential members. There are shades of these types but for today, we’ll focus on these two ends of the spectrum.

The “Story Seller” as we’ll call her, is campaigning on behalf of this space on day one both through word of mouth and through social media and a strong online presence. She is both strategic and scrappy.

The “Bow Boy,” as we’ll call him, believes that people won’t buy what they can’t clearly see, touch and feel. They wait until they have a shiny new space with an “open” sign on the door to start attracting members.

The Story Seller will have a faster return on her investment.

Learn more about these two characters in this episode.

Jun 19, 2018

Mara Hauser covers the design process for coworking spaces from identifying your core user to branding to determining your program. Join us for a unique opportunity to hear from a successful coworking space operator who also owns a corporate interiors design firm!

Jun 13, 2018

In this episode, I talk with Kyle Coolbroth, Co-Founder and CEO of Fueled Collective which the coworking industry’s newest and most unique franchise player.

Kyle is an industry veteran - he and his co-founder Don Ball started COCO in January 2010.

Kyle shares:

  1. His coworking story
  2. His first space - the genesis and the experience of opening
  3. An overview of the evolution from COCO #1 to Fueled Collective #1
  4. The vision for Fueled Collective and the role it plays in the coworking industry
Jun 6, 2018

Brad Krauskopf, founder of Hub Australia, shares his experience going from one 2500 square foot location to 7 locations across Australia. How he has reshaped his model to better meet member needs, how his organizational structure has changed to fuel growth and how his own role has evolved.

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