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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: Category: general
Jul 5, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

 

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

In this episode, we talk through a common question - how many flex desks should I have...and.. how many times can I oversell them?

We talk about the importance of validating your market demand for flex desks, what assumptions to include in your pro forma (if you're just starting) and what you might do if you have an existing space with too many flex desks. 

Jun 29, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Mark Gilbreath on LI

Liquidspace

Mark Gilbreath is the CEO of Liquidspace, a Hybrid Workplace Management Platform.

We talk about the core premise that whether you're a one-person startup company in Berlin, or whether you're Stripe or Spotify or the U S government, companies are challenging their workplace and real estate and HR organizations to be radically more agile.

We also talk about:

- How companies need to be agile and be able to deliver “a great workplace, great collaboration, great culture opportunities to our employees, not in five or 10 more regions where we might put regional offices as was our pace pre-pandemic, but in hundreds or thousands of locations.”

- How HR and Real Estate teams realize “they need to be more personalized in how you deliver workplace experiences,” but also “radically efficient.”

- How HR and real estate teams are having a light bulb moment around the fact that coworking exists and it is flexible, experienced-focused and exists ion most places that their employees want to work.

- That Liquidspace recognized the need to “equip companies with the mechanisms to be able to make the discovery, the evaluation, and the transaction of coworking spaces by their employees more structured more regimented.”

 

Jun 22, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

The Everything Coworking Academy

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Business E Suites

Laura’s Podcast - Small Business Insights

 

Meet Laura and Dave Fisher - the quintessential EOS visionary and integrator.

They opened their first 15,000 square foot coworking space in 2020 on top of a self-storage facility in Sugar Land, TX in a building they built from the ground up.

They are now working on a 50,000 square foot co-warehousing facility in Houston, TX.

They are in the space as a service business.

 

They share:

- The story of how they ended up in the coworking business.

- Why they like to “own the dirt.”

- Some lessons learned and happy surprises in their first two years of business.

- What drives their 31 5-star Google reviews.

- Why Laura started her own podcast and whether or not their podcast studio generates revenue.

- Favorite part of running a shared office business.

- What they’re most excited about in the next 5 years.

Jun 15, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

The Everything Coworking Academy

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Discounted Blueprint Offer

Reuben’s Website

Launch Coworking - high end virtual tour

Reuben Lau is an online marketing strategist who does a lot of SEM and SEO work for coworking businesses. Reuben was first on episode #195 of the podcast on which he shared SEO and SEM tips for coworking spaces. I asked him to come back and talk about what’s working today for coworking spaces running Google Ads.

Some highlights include:

  • The new “performance max” feature in Google ads that gives Google Ads some Facebook Ads-type features such as retargeting and “lookalike” audiences.
  • Using display ads for top-of-funnel awareness
  • Putting social proof on the ad landing page - you will not believe the conversion rate increase this is driving!
  • Whether or not it makes sense to put a virtual tour behind an email opt-in
  • Meeting room ad conversion rates

 

Jun 9, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

The Everything Coworking Academy

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Pricing is both art and science.

On this episode, we talk about rules of thumb for pricing your coworking office spaces.

  • How to price vis a vis market rent
  • What your target profit margin might be
  • How to adjust pricing up to offset your rising expense costs
  • How to frame the pricing of a small office to help the end consumer understand the full scope of value that is included in their membership.

 

Jun 1, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

The Everything Coworking Academy

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Pre-pandemic, we tried to avoid 10-day passes and custom plans. We wanted full time memberships and operational simplicity. Well…today’s coworking space user has changed our tune. 

 

In this episode, we talk about:

 

- Looking at the 10 day pass as a “healthy” option for end users that needs to be sold in volume

- Designing access packages for teams - how to give them the access they need and getting the recurring revenue and predictability that your business needs.

- Testing meeting room access plans that build loyalty and recurring revenue

- Leveraging meeting room demand

May 25, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Jason Anderson is the President of the World’s Largest Coworking Franchise, which today includes the brands Venture X and Office Evolution.

Check out the NEW Flex Uncensored Podcast with my co-host Giovanni Palavacini

If that link doesn’t work, just search for it in your podcast player and hit that subscribe button!

Jason Anderson started his career in the Air Force when he was 17. His first deployment was to the UK where he was stationed over 9/11. Before that assignment, Jason had never left the country. Jason didn’t know at the time that some years later, he’d return to London to celebrate the expansion of a Venture X franchisee….one location that is part of a global footprint of the third largest coworking company in the world.

Jason had a vision (literally on a board) of creating the “Bonvoy” of coworking brands. He’s just getting started.

 

In this episode, he shares the “why” behind the Venture X acquisition of Office Evolution.

He talks through the way he looks at the flex industry through a hospitality lens.

We learn why it’s natural for VentureX to operate globally early in its life as a brand.

We also get some behind-the-scenes details on how the Venture X model has evolved over time and what Jason’s predictions are for the next 5 years.

 

May 18, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Lindsay on LinkedIn

Lamb’s website

 

Lindsay Hedenskog joined the Coworking Startup School in June of 2020 and officially opened on May 3, 2021. Lindsay is the CEO and co-founder of Lamb, a coworking space (but more) in Stockholm, Sweden.

Lamb’s big hairy goal is to help people make it normal to work and manage people with intention, empathy. Lamb is developing and providing the tools to create sustainable work cultures…inside of coworking spaces and out.

Lindsay and I talk about

- How she’s found a successful model that offers no dedicated workspaces

- How she is approaching marketing for a space that is kind of coworking but also much more

- Her team - which includes an event manager and a B2B sales manager and a head of marketing

May 11, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

 

Resources Mentioned in this Podcast:

Ann Long on LinkedIn

Burbity Workplaces

Liberty Lake Coworking 

 

Ann Long, founder of Burbity Workspaces, opened her coworking space in 2020. Since then, not only did she survive COVID, but she has expanded into two new locations through a management agreement and a marketing agreement with her landlord and is working on another partnership for a coworking + cowarehousing location.

 

In this episode, we talk about:

- Ann shares her evolution from a 4,000 square foot leased space to the deal she’s currently working on which is 28,000 square feet of coworking + 12,000 feet of co-warehousing.

- She shares the creative business models she’s using to expand.

- She also shares what roles are on her team and how she’s expanding her team to support her growth.

May 4, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Your Desk

Carl Sullivan on LinkedIn

 

Carl Sullivan’s coworking brand, Your Desk, is about to turn 11 years old (at the time of this recording). Carl was 24 when he started Your Desk. He was a builder and a house flipper who picked up on an office sharing trend that he saw happening at creative agencies and architecture firms. WeWork had just started its first location in Brooklyn when Carl opened Your Desk outside of Sydney, Australia.

 

Carl’s first location was 26 flex desks….today his model is 70% private space, 30% common space and he’s about to convert some team suites to one person offices.

After surviving COVID in an urban CBD, Carl and his team (which happens to consist of his talented interior designer mom and former house flipper dad), are ready to take more space in their building, continue to tweak their model, and work on optimizing their sales funnel.

 

In this episode, we talk about:

- Carl’s coworking story - how he got into it.

- Who Your Desk serves and how that has evolved over time, esp. Post-COVID? (i.e., freelancers, small businesses, corporate employees)

- The Your Desk portfolio and how that has changed over the 11 years 

- What his family-run team looks like

- How Your Desk funded expansions

- Your Desk’s biggest source of membership leads

Apr 27, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

The Everything Coworking Newsletter - Subscribe here.

 

I've heard a number of coworking operators recently say that they simply don’t rely on open plan memberships (hot desks) to run a profitable business. They don’t worry about members that leave without notice. They don’t mind offering part-time memberships. They don’t sweat the small stuff. If you aren’t open yet, and you’re working on designing your coworking business, consider that approach. You’ll sleep better at night :)

 

For those of you that can’t turn a (healthy) profit  in your coworking business without selling your hot desks and dedicated desks, hosting meeting rooms and selling event space, here’s what I think is going on in the market.

Apr 20, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Paul Stanton on LinkedIn

Proptechbankers

 

Paul Stanton  Head of Strategy for Equiem, Managing Principal for Workplace Hospitality Management, Co-founder of Building Social, and an Asset Manager for  Alliance Partners HSP, LLC (“Alliance”), a private real estate investment and operating company.

 

Paul Stanton’s very first job was in real estate brokerage. That was not for him. So he got a law degree, went into asset management, started a tenant engagement platform for landlords called Building Social, then was a founding partner at WHM (Workplace Hospitality Management) which set out to help coworking brands achieve accelerated, capital-light scale and building owners create premium real estate asset value through creative partnerships…and now he’s head of strategy for Equiem.

 

In this episode, we talk about:

- Flex and proptech themes that Paul sees in the marketplace today

- What he’s most excited about today.

Apr 13, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Examples mentioned in the podcast:

Launch Workplaces

Mike Kriel on LinkedIn

 

Management agreements are really attractive to coworking spaces, and with good reason. Mike Kriel, CEO of Launch Workplaces with locations in DC, Maryland, and Cleveland, shares his perspective on what’s new in management agreements in 2022.

Mike was last on the podcast in October 2019. Some things have not changed since then…and a lot of things have. 

Mike does only management agreements and has done a lot of the. He comes from a deep commercial real estate background. He’s taken over some locations that were going to close in 2020 and has recently expanded from the Maryland/DC area to Ohio. 

 

In this episode, Mike and I talk about

What’s not new in management agreements:

- Don’t do a deal just to do a deal – there are still consequences

- Partners matter

- Who does what (and who doesn’t do what)

- Who makes what / when

- How do we break up?

 

What is new?

  1 – Buzzword

           2 -  Acceptance

           3 – How to be a good partner (this is not a lease)

           4 – You always remember your first (doing your first     management agreement)

           5 – New noise in between (consultants/brokers/etc.)

Apr 6, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Examples mentioned in the podcast:

Jennifer Thoemke on LinkedIn

Connects Workspace

Proximity Coworking Space Management Software

 

Jen Thoemke Chief Connector and Creator opened Connects Workspace 7 years ago with a strong hunch that the small town of Golden, CO (population 20,000), needed a flexible, professional workspace focused on connecting business owners and remote workers and giving them a great place to be productive.

Her hunch was right…she has expanded her location twice since opening, bought the cafe adjacent to the coworking space, and is now building a combo coworking space and food hall about 20 minutes away from her first location.

In this episode, we talk about:

- Jen’s coworking story - how she got started and where she is today.

- Jen’s real estate story - from rent to own.

- Her advice on running a full cafe AND a coworking business

- Her marketing approach in a town of 20,000

- What she has learned from her first 7 years of business that you’re transferring to your new location?

- What the Connects Workspace team looks like

- What space management platform Connects Workspace uses

- Jen’s favorite tech/tool that you use for your coworking business?

Mar 30, 2022

Follow Us on YouTube

Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Examples mentioned in the podcast:

P3 Physical Therapy

Ampersand Studios in Miami Beach - Space for Creators

Blue House Wellness in Atlanta

Residence Coworking (not a niche space but fantastic copywriting)

 

What drives success for a niche coworking space

- You can design the space exactly for your ideal member

- You can message about the space exactly for your ideal member

- You can stand out in a market that has a strong supply of “generic” coworking

Make sure…

- You don’t want to be niche, but speak generically to avoid turning away leads

Mar 23, 2022

Today more than ever, smaller towns and even rural areas want to support local entrepreneurs, business owners, and even remote workers, with the workspace, amenities, and community they need to be productive and stay connected. But it’s hard. 

Brian Watson - Co-founder of Proximity and now Co-founder of Alt Space, shares his thesis on how to make small-town coworking work by using automation to build the first sustainable rural coworking brand.

Alt Space exists to connect small businesses, entrepreneurs, and remote workers to the tools, resources, and people they need in order to be successful. We believe in the power of community and collaboration, and know that by working together we can accomplish the impossible.

In this episode, we talk about:

- Catching up with Brian - leaving Proximity, moving to Telluride, co-founding Alt Space

- The problem Brian is solving with Alt Space

- The economic development opportunity in small towns/rural areas (esp. post-COVID)

- Why grant-funded spaces aren’t sustainable (most of the time)

- How the Alt Coworking model is set up to be an automated workspace

- The Alt Coworking tech stack

- What the digital layer of programming and community will offer to the network of member spaces

- What type of space this model can work for

- What’s working well with the model

- What are the challenges that they’re still solving

- Brian's 5-year vision for the platform

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Brian on LinkedIn

Alt Space website

Proximity space management software

 

Mar 16, 2022

With 3300 locations worldwide, IWG, a public company, is by far the largest flexible workspace provider in the world. They have locations in 120 countries and serve over 8 million members under a broad array of brand flags including Regus, Spaces, The Wing, and The Clubhouse.


Wayne Berger, Chief Executive Officer, The Americas at IWG plc, has been on a wild ride since he joined 8 years ago. He joined just as startup WeWork was taking the space-as-a-service industry by storm, going from 0 to 750 locations in less than 10 years, and then making a move to go public. Wayne also managed a global portfolio during a global pandemic and has a birds-eye view of how the recovery is unfolding.

 

My cohost for this episode, Giovanni Palavicini, Principal- Flexible Office Solutions Avison Young &  GWA Board Member & Worked at Regus in their Real Estate Dev Group from 2012 to 2016.

 

Giovanni and I talk with Wayne about his predictions for the next 5 years in flexible workspace, what he’s seeing globally as markets recover, and how IWG will add 1,000 locations a year over the next few years.

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Wayne Berger on LinkedIn

Giovanni Palavicini on LinkedIn

IWG’s list of brands

Mar 9, 2022

Michelle Talbert, a recovering corporate attorney, opened the doors to Her Power Space on January 12, 2020 and, due to the pandemic, locked them on March 31, and didn’t return to the Space until May.

Michelle talks us through this challenging beginning to her business, how she recovered, her unique blend of digital and physical business support for her members, and how she got her email marketing superpowers.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Michelle Y. Talbert on LinkedIn

Her Power Space website

Her Power Space on Facebook

Her Power Space on Instagram

Michelle's Free Business and Marketing Resource: Make It Rain Customers

Mar 2, 2022

The space-as-a-service industry is evolving rapidly post-COVID. We asked five thought leaders in various industry roles to share their perspectives on what 2022 will look like for coworking.

In this episode, you’ll hear from:

Kane Willmott, CEO, IQ Office

Nicole Vasquez, ​​Deskpass Co-Founder & Chief People Officer

Laurent Dhollande, CEO, Pacific Workplaces and CEO CloudVO

Kayley DiCicco, Enterprise Account Solutions for Expansive

Hector Kolonas, Co-founder of Syncaroo

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Feb 23, 2022

On this episode, I answer three questions from the Everything Coworking Facebook Group on: 

- Creating a joint venture to run a cafe adjacent to the coworking space

- Managing shared membership requests between spouses/household members

- Social media accounts to follow and tips for coworking social media accounts

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Feb 16, 2022

Hector Kolonas is a flex workspace technologist, which means he spends a little too long exploring the tech that makes coworking spaces well... work.

He's the cofounder of Syncaroo, curates the ThisWeekInCoworking newsletter and previously founded included.co the coworking perks program.

 

Everything Coworking Featured Resources:

 

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective.

 

Resources Mentioned in this Podcast:

Hector’s website

Syncaroo’s website

Hector on LinkedIn

This Week in Coworking website

Feb 9, 2022

Talent acquisition and retention is a hot topic today, especially for local, brick and mortar businesses like coworking spaces.


Even small companies need to think big about how to attract great talent. Hope is not a strategy (the name of one of my favorite sales books). We need to be intentional about how we are going to position ourselves as employers, and how we’re going to message about what it’s really like to work with us so that we have a better shot at finding and keeping a strong fit for our team.

Bryan Adams, CEO of Ph.Creative, shares his perspective on creating an Employer Value Proposition (EVP), and misconceptions and common pitfalls of conventional employer branding strategy.

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Bryan on LinkedIn

Bryan’s website PH.creative

Bryan’s Book: Give and Get: Employer Branding

Virtual Office training program

 

Interested in joining our new membership for operators? Make sure you’re on our email list! Go to our home page and scroll to the bottom and enter your email address!

 

 

Feb 2, 2022

Gather, a regional coworking operator near Richmond, VA, had a world-class “product,” but was looking to up-level its marketing and sales tools and processes.

They partnered with member Rick Whittington, a local marketing agency owner, to design a comprehensive marketing strategy and implement HubSpot as the primary tool to manage and track their marketing efforts.

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Whitington Consulting

Rick Whittington on LinkedIn  

Caroline on LinkedIn

The Gather Case Study

 

Jan 26, 2022

Furniture poses many challenges to coworking spaces - the biggest two are:

1) Furniture is a significant start-up cost for coworking and other space-as-a-service offerings.

2) It’s pretty hard to predict exactly what pieces you need to best support your future membership.

If you want to run any sort of custom, “HQ”-type model for your space-as-a-service customers, you need access to the right furniture at the right time. Feather solves this problem and WeWork is all over it.

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Ilyse on LinkedIn

The Feather Website

The Feather/WeWork builder

 

Ilyse Kaplan, President, and COO at Feather, gives us the details on how their model works and how you can participate.

Jan 19, 2022

On this episode, I answer three questions from the Everything Coworking Facebook Group on working with investors, using a management agreement template from someone else's deal, and managing phone booth usage.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

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