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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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Now displaying: Page 1
Jun 15, 2022

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Everything Coworking Featured Resources:

The SEO Action Guide

The Everything Coworking Academy

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Discounted Blueprint Offer

Reuben’s Website

Launch Coworking - high end virtual tour

Reuben Lau is an online marketing strategist who does a lot of SEM and SEO work for coworking businesses. Reuben was first on episode #195 of the podcast on which he shared SEO and SEM tips for coworking spaces. I asked him to come back and talk about what’s working today for coworking spaces running Google Ads.

Some highlights include:

  • The new “performance max” feature in Google ads that gives Google Ads some Facebook Ads-type features such as retargeting and “lookalike” audiences.
  • Using display ads for top-of-funnel awareness
  • Putting social proof on the ad landing page - you will not believe the conversion rate increase this is driving!
  • Whether or not it makes sense to put a virtual tour behind an email opt-in
  • Meeting room ad conversion rates

 

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