Adam Friedberg is a Managing Broker and Partner in Brand & Company, a real estate company in River Forest, IL. Adam got into the coworking industry accidentally - he and his partners started co-locating their business associates - architects, other real estate colleagues, bankers, in the office building that they had purchased. They saw great stragegic value in having their professional network in the same office for easy collaboration and relationship-building.
They've recently extended this shared space success and started River Forest Kitchen which is, as the name implies, a shared commercial kitchen space in River Forest, IL.
Adam thinks that if you're in real estate and you don't see where the world is going in terms of shared space and services, you should get on the bus. Learn more about coworking from his real estate perspective in this eposide.