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Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owns coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is also the Executive Director of the Global Workspace Association.
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Now displaying: Page 1
Apr 8, 2020

If you are working on opening a coworking space, the single most important step you can take to ensure your success is to determine very precisely the profile of your target member. If you do that, and then make all following decisions based on that profile, then you are set up for success.

If you already operate a coworking space, your target member has been tested.
This is a great time to ask yourself:

Have you attracted your target member or sort of a mish-mash of profiles?
Are you happy with your membership make-up? Or is this an opportunity to clarify your target member and re-enter the market with a crystal-clear offering and messaging? Is your target member as profitable as you need them to be to make your business sustainable?

For the full show notes click here

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