Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owns coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is also the Executive Director of the Global Workspace Association.
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Everything Coworking






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Jun 1, 2017

In this episode, we talk about why community is one of the core benefits of getting people into flexible workspaces.

Loneliness is on the verge of becoming an epidemic.

We are all social creatures. Research shows that people with stronger social ties live longer.

We CAN create community in shared workspaces and it can have a dramatic impact on people's lives.

Have a listen to a few stories of how community changed lives.

Full Shote Notes Here

May 24, 2017

In this episode, we walk through the key elements of the lease negotiation process including:

  1. Signing the letter of intent
  2. Why the lease process can take a long time
  3. The importance of using a good real estate attorney
  4. The security deposit
  5. The financial review
  6. The personal guarantee

Full Show Notes Here

May 10, 2017

In this episode, I share a list of 10 factors you should look for as you shop for a location for your coworking space including:

  1. Accessibility
  2. Signage
  3. Nearby amenities
  4. Age of the building
  5. Type of building management
  6. Internet speed
  7. Likelihood of tax increases
  8. Lease length
  9. Existing private spaces
  10. Floor/ceiling/power

The full show notes are here.

May 3, 2017

Welcome to the Everything Coworking Podcast Episode Number 51!

 Not using a broker could cost you your business and maybe even your house. The same goes for using the wrong broker.

In this episode, we talk about:

1. What a GOOD broker can contribute to your search process

2. How to find/identify a good broker.

3. Some watch-outs in the broker-lessee relationship

4. Two recommendations for brokers that are entrenched in the shared workspace industry 


Full Show Notes Here

Apr 26, 2017

Mara Hauser is the Founder and CEO of 25N Coworking with locations in Geneva and Arlington Heights, IL. Mara is also on the board of the Global Workspace Association.

In addition to starting 25 North, Mara is President of Workplace Studio and has over 25 years of experience in designing and optimizing workspaces.

Full Show Notes Here

Apr 19, 2017

Iris led the NextSpace team during initial expansion from 1 location to 9 and co-founded the League of Extraordinary Coworking Spaces and COSHARE, produced Freelance Camps and has spoken at various conferences including the Global WorkSpace Association Conference and the Global Coworking Unconference Conference.

Iris currently consults, leads Coworking Mastermind groups, heads the board of directors of COSHARE and showcases industry and movement leaders through her media series, Coworking with Iris.

Iris and I talk about:

  1. Her background, how she got into coworking and how you've landed on her sweet spot- helping organizations with hiring, culture and retention.
  2. How she thinks the approach to recruiting/hiring coworking staff has evolved over the last few years
  3. What are some steps that a new operator can take to create a culture that attracts community management talent?
  4. If an operator suspects they need to do some work on their culture, what are some questions they can ask themselves to help with that reflection process?
  5. Community manager certification

Full Show Notes Here

Apr 12, 2017

In this episode, I talk with Kris Elliott, President of the Preferred Office Network.

Kris has joined me today to help demystify the corporate coworking client.

Full Show Notes Here

Apr 5, 2017

In this episode, I review a basic template for a sample coworking P&L.

We go through:

  1. Sources of income
  2. Typical expenses
  3. Items that are fixed/variable
  4. Items that scale across multiple spaces

Full Show Notes Here

Mar 22, 2017

Cat is the lead content creator at Shareable, and she helped position the publication as the #4 nonprofit blog in the world, with over 100,000 monthly unique visitors.

She also helps coworking spaces and collaborative organizations tell their stories and grow their communities with content.

Her focus is on creating lean, effective content strategies that engage a target audience, whether existing members, potential members, local entrepreneurs, or the extended collaborative space community.

Full Show Notes Here

Mar 8, 2017

Overall, the report provides an overview of the flexible workspace market and the demand drivers behind the recent shared workspace growth. But their point of view is that while the industry seems riveted by the growth rates of flexible workspace, the more significant growth, and higher margin growth, is in communication services for the mobile professional. If you are listening to this podcast, you’re interested in flexible workspace and learning more about the demand for communication services by the same user base may spark some ideas about business models and opportunities.

Full show notes here

Mar 3, 2017

Get the highlights from the Liquidspace Flexible Office Report. They share data and insights based on their 3MM transactions for meeting rooms and office space. 

Full show notes here

Feb 21, 2017

Rebecca Brian Pan was the COO at Nextspace (9 locations in the Bay Area and Chicago) and then conceived of a model that she thought would make coworking more accessible for members, more sustainable for the operator and overall create an exceptional environment for today's mobile worker.

She launched COVO with her husband and brother in July 2016. We dig into her first 6 months - what's working, what have been her biggest surprises, and what's next for COVO.

Full Show Notes Here

Jan 30, 2017

All of the data and resources referenced in this episode can be found right here on this blog post.


Full show notes here.

Jan 18, 2017

Michael Youngblood, cofounder of Unsettled, asked himself a question that would change the course of the next few years of his life. "Why would I spend the winter in cold, snowy Boston?" Shortly after posing that question, he and 40 or so of his friends and their friends spent a month working remotely in a warm climate. Turns out, there are a lot of people that want to experience new cultures in beautiful cities with other location-unconstrained professionals. Michael shared his story, how the company is growing and evolving and how he leverages coworking spaces to give professionals the resources they need to run their businesses and a local community to enhance their experience.

Full show notes here

Jan 11, 2017

Hector Kolonas is growing a platform that he developed to help members of shared workspaces leverage collective buying power for discounts on commonly used products and services. In turn, this platform shares part of the savings with the shared space owner, providing a diversified revenue source for space.

Full show notes here

Jan 4, 2017

This episode highlights a few 2017 Coworking Predictions that I made for Work Design Magazine.

Full Show Notes Here


Oct 12, 2016

Wendy Spreenberg, President and Founder of SITE RESolutions, goes through a SWOT Analysis for experienced shared space operators in a rapidly evolving market. 



Oct 6, 2016

This week we talk to Rick Mulready, host of the Art of Paid Traffic podcast.

In our intro, Rick shares his experience working in a shared workspace in San Diego. 

Rick covers:

  • An overview of the benefits of FB ads to local business owners
  • Examples of clients he's worked with that have had incredible success with local Facebook Ads (including a roofer!)
  • How local targeting works on Facebook
  • Ideas for lead magnets
  • How you can easily do impactful video ads for Facebook (100 million hours of video is being consumed on FB every single day!)
  • Ideas for video ad copy for shared workspaces
  • How to think through a simple sales funnel: ad/offer/opt-in/follow-up before jumping into writing your ad copy
  • The idea that you have to test, test, test!

View the full show notes here.

Sep 7, 2016
Guest: Tom Conroy, President of Yankee Candle Scent Systems
This week my guest is Tom Conroy, President of Yankee Candle Scent Systems. We talk about the evolution of scent technology, the impact on member experience and how to get your own custom scent for your shared workspace.
Yankee Candle Scent Systems is at the intersection of member experience and Internet of Things. Using fragrance to enhance an environment is not a new idea, but using it as a communications medium to reach consumers or guests with a concise brand message requires new technology to delver.
Read the full show notes here.
Aug 26, 2016

Melissa is trained as an architect (both undergrad and graduate). She learned that art is differentiated from architecture by occupancy. She thinks of architecture is the art and science of occupancy. She’s spent her career transitioning from the technical parts of architecture to the part of the building that impacts the person/human/culture/interactions that are made possible by what’s carved out by architecture.

She consults primarily with corporations and helps them make workplace policy decisions that really impact their workforce. But she considers workspace to be anywhere that people work, from hospitals to schools to traditional office buildings.

Spaces that are highly occupied are serving people’s needs

Underutilization can indicate not that people don’t need space but that that particular space isn’t serving the occupant group

She believes in “fail fast” facilities management - test work environments. If they aren’t used, they aren’t working so swap it out. She sees the coworking industry as participating in this test environment - being very consumer-focused and letting the user “vote with their feet” for what works.


Aug 17, 2016

In the episode number, 33 of Everything Coworking Podcast, Jamie Russo and Dawson Williams discuss:

  • How listening to operators made a difference while brokers were a negative topic in coworking.

  • How a lease is important for your business.

  • What are the common mistakes operators make when getting into leasing business.

  • How getting general is not always a good idea.

  • Why you have to pay attention to details on every lease.

  • How having a flexibility to expand and contract is a must have for a coworking business.

  • Why factoring in pass-throughs and operating expenses into coworking business models is important.

  • How having conversations with your broker for joint adventures is great idea.

  • The benefits of using a broker.

  • Why Dawson is excited about Data and the information it provides.

  • Why is it important to be sensitive and start measuring what kind of people are coming into your space.

  • How knowing about the competition can be of great value.

  • Why all operators on real estate side need to be conservative about modeling.

  • The outlook of coworking over the next three to five years.


Apr 12, 2016

This episode features Chris Holt, co-founder of TechArtista in St. Louis, Missouri.

Chris shares his experience on expanding his space over time and adding member-driven services such as a Movement Lab, a hair studio, a photography studio and a maker's space.

Get the full show notes here.

Mar 30, 2016

Welcome to Episode #31 of the Everything Coworking Podcast!

This episode is brought to you by the Global Workspace Association.

In this episode, Craig Baute, founder of Creative Density, a coworking space in Denver, shares his experience around how to cultivate community in a shared workspace. He gives some tips on how to facilitate without going overboard. This episode and our next episode, #32, focus on facilitating community in a shared workspace. I created a downloadable cheat sheet with a list of tips and insights shared by our guests, Craig in this episode, and Chris Holt from Tech Artista in the next episode.

To get the cheat sheet, text GWA2016 to 44222, and then follow the instructions on your phone.

Enjoy our conversation!


Full Show Notes

Mar 21, 2016

In this episode, I chat with Natalie Grasso, Senior Editor for Work Design Magazine. We talk about workplace trends and their new event series on exploring choice in the workplace. Natalie shares some learnings from the first two events in Washington DC and Seattle. The series continues in Chicago in April and another event in June in Washington DC.

Enjoy our conversation!

Read the full show notes here.

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