I love examples from other industries that make me think about aspects of the coworking industry.
This case study is about a summer camp that charges $100 more a week than the other neighborhood camps and how they explain this on their website. It's about both tangible and intangible benefits. Food for thought!
Scroll all the way down on this page to see the example that I talk about in the podcast. https://avid4.com/day-camps/california/burlingame-skills/